Many people dream of running their own business, setting their own hours, and getting involved with their local communities. How do you make it happen?
1) Recognize something you have experience in, knowledge of, or are just plain passionate about.
Consider your favorite small business, and what you love about it. Why you shop there and not somewhere else. What is it that they offer that the big box stores don’t? Can they give you specific answers to your questions? Help pick the best product for you and your situation.
2) Determine a location that fits your target customer.
You don’t see many surf shops in the desert, likewise your location should be close to your customers! Not sure where to locate? That leads us to our next point…
3) Be found.
This is an important step for most small businesses. What if you’re a plumber and could be located almost anywhere? How will customers find you? You also need to be discoverable. Make sure your business utilizes the internet; so people can find you on Google maps, or on review services like Yelp or Trip Advisor.
4) Spread the word.
Get out there and talk about your product. Get to know other small businesses. Use social media. Subscribe to newsletters, publications, or journals that discuss issues in your local community that will affect your business. Offer special deals, because sometimes all it takes is a foot in the door!
Running a small business is exciting and rewarding. Not sure where to start? Check out the resources on our site to help. Got questions? Post a comment here on our blog, tweet us @mycorporation or ask a question on Facebook!
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Great post for anyone looking to start a new local small business. I especially enjoyed your resources section! thanks.
Great post to learn from. Most important is have confidence in yourself.