Marketing trends come and go, but one that looks set to stay is partnership marketing. Presented in a variety of formats, with different types of…
71% of marketers believe that brand ambassadors are the most effective form of influencer marketing. Ambassador programs are increasingly popular among businesses to generate interest…
What is a marketing plan? A marketing plan outlines the steps to take to get potential customers to purchase your startup’s services and/or products. This…
Social media influencers are taking the world by storm. With 1.074 billion active monthly users on Instagram alone, influencers provide entertainment, education, and suggestions to…
Whether you are starting a tech company, selling homemade candles as a side hustle, or launching a book subscription service, one key factor to getting…
It takes many moving parts to start a business. Often, entrepreneurs new to the experience may feel there is much to be done. What should…
Have you ever thought about the music that plays inside a restaurant or during an exercise class? Or perhaps music playing amid COVID-19 as people…
Every business owner grapples with how to best promote a business and get more customers. The struggle is real. As our world continues to become…
All too often, we see small business owners staying clear of social media. Most of the time they assume that social media is unnecessary for…
Valentine's day may be a few days away, but that's still plenty of time to reel in customers with the perfect marketing cupids bow. During…