A Sense of Security: The Ins and Outs of Small Business Security Systems

Like most small business owners, you are undoubtedly familiar with the nagging desire to be everywhere all at once where your business is concerned. Even if you are secure with the trust you have in the crackerjack team you employ, there is nothing quite like increasing that sense of safety with a security system in place.

Historically, traditional security systems have required investments that can often be a deal breaker for a small business owner, and as a result, the business is forced to go without. Hiring and paying for a monthly service to set up their cameras and monitor suspicious activity is simply beyond the reach of many small companies.

Luckily, all of that is changing! With the advent of smartphone technology and enhanced network integration, small business owners have a world of security right at their fingertips for a fraction of the cost. Do-it-yourself options are now available that remove the middleman from traditional building security packages, allowing a business owner to keep tabs on their office, warehouse, or property from their own mobile device.

Work with your surroundings. The first step in your journey is to assess your individual situation. This is especially true if you lease the property, rather than own the building. There are rules, which should all be spelled out in your lease agreement, regarding permanently attaching a fixture to the structure itself. Even if you are allowed to install something, like mounting a wall-camera or running alarm wires through the walls, chances are you will not be permitted to remove it. And what good is investing in a system only to have it remain in the landlord’s hands once you move out?

You will want to keep transportability in mind and hone in on systems that can be easily attached/detached and moved from place to place. A great DIY option is the Q-See Alarm, which includes an entire system that includes infrared detectors and magnetic motion sensors that can be placed on windows and doors It can be just as easily removed and the system can be accessed using the internet or your smartphone – no matter where you are, 24/7!

Know your target market. The type of small business you have is a huge factor in figuring out what security system will work best for you. For service-related industries (like retail stores, food service establishments and repair shops), you will want the security to focus more on the protection of the customer and will do well by displaying whatever security system you choose. Make sure your cameras and sensors are clearly visible to anyone looking around – for example, pointing a camera right at the front door and at least one camera in the direction of the cash register and credit card machines.

Offices and other businesses not receiving heavy foot traffic will want to go with a system designed to monitor employees and may choose a closed-circuit or hidden surveillance system. For either target market, there is now a WiFi accessible webcam available from Belkin that includes night-vision! For under $150, you can monitor live video feeds using your smartphone whenever you are away from the office.

Take charge. The best part about the available DIY small business surveillance options is that certain ones can be synced up to your smartphone and you can set up the method of notification (email, text, call) when a possible trigger occurs. Since YOU are the one monitoring your system, as opposed to an outside “call center” or direct link to the police station, you can avoid the hassle and embarrassment of dealing with authorities in the case of a false alarm.

Perception is reality. There are ways to enhance the appearance of security without actually expanding your system. For example, dummy cameras and motion detectors strategically placed throughout your property provide a powerful deterrent to committing a crime. This technique works best when you have one or two functioning pieces of equipment mixed in with the fakes. If you regularly rotate the working ones, you can cover different sections at any given time, but you always have at least something keeping an eye out.

An old school sign (“Warning: You are being videotaped, etc.”) is still quite effective at making any potential threats think twice about messing with your establishment. Even if you don’t actually have any equipment to back it up, criminals don’t know that. Given the fact that you can create this sign for free on a sheet of paper, there’s no excuse NOT to have one displayed.

Finally, as small business owners, we know we cannot be present within our business all the time. When the entire office must close for an extended period of time such as during the holiday season, keep up appearances via online security apps on your smartphone. These apps allow you to monitor your business no matter where you are. Some also allow you to control supported equipment and remotely perform functions ranging anywhere from turning lights off and on to opening and closing blinds.

No matter what you’re looking for in small business security today, there’s a pretty good chance that there’s an app available for it to ensure the safety of you, your team, your customers, and your business!

Jay Harris is a Home Depot sales associate and contributes regularly to Home Depot’s blog. His electrical interests in the home include solar panels and home automation.

Deborah Sweeney

Deborah Sweeney is an advocate for protecting personal and business assets for business owners and entrepreneurs. With extensive experience in the field of corporate and intellectual property law, Deborah provides insightful commentary on the benefits of incorporation and trademark registration.

Education: Deborah received her Juris Doctor and Master of Business Administration degrees from Pepperdine University, and has served as an adjunct professor at the University of West Los Angeles and San Fernando School of Law in corporate and intellectual property law.

Experience: After becoming a partner at LA-based law firm, Michel & Robinson, she became an in-house attorney for MyCorporation, formerly a division in Intuit. She took the company private in 2009 and after 10 years of entrepreneurship sold the company to Deluxe Corporation. Deborah is also well-recognized for her written work online as a contributing writer with some of the top business and entrepreneurial blogging sites including Forbes, Business Insider, SCORE, and Fox Business, among others.

Fun facts/Other pursuits: Originally from Southern California, Deborah enjoys spending time with her husband and two sons, Benjamin and Christopher, and practicing Pilates. Deborah believes in the importance of family and credits the entrepreneurial business model for giving her the flexibility to enjoy both a career and motherhood. Deborah, and MyCorporation, have previously been honored by the San Fernando Valley Business Journal’s List of the Valley’s Largest Women-Owned Businesses in 2012. MyCorporation received the Stevie Award for Best Women-Owned Business in 2011.

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