Categories: Advice

3 Small Business Opportunities You’re Missing Out On

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Working for yourself is great, but at some point you’re going to miss the chance to talk to people who understand what you’re going through. If you don’t have a community to commiserate with occasionally, you can start feeling alone in your ventures.

While it may seem a little strange, you actually want to hang out with your competitors. Why in the world would you ever want to do that? Because, more than anyone else, they understand what we go through everyday. In the end, making nice with your colleagues can help spur friendly competition and keep everybody sane.

Not sure how to go about getting everybody together? Here are some ideas.

Networking Events

You want to keep it mostly business which is only natural. After all, you’re not in this to make a bunch of best friends. You simply want to help grow your business and the industry, all the while keeping your head in a good place so you don’t end up spending your work hours with imaginary friends Fred and Bob.

Networking events are the perfect solution for this. You can either put together a mass event where everyone meets each other or have a focused event with speakers. Either way, it lets you have a fun event that still keeps everything in a business environment.

If you do hire speakers, ask the community which topics they really want to learn about. This way you’ll have a better turn-out rate plus the event has a better chance of fulfilling its purpose – to educate your colleagues and grow your industry.

Fun Times

Most business owners know that it’s easy to get tired of working 24/7 and need to take a break. The problem is you just don’t know how! You spend so much time behind your desk or laptop you can barely remember what having fun is like, much less how to do it.

Well, now’s your chance. You have a whole community full of people to give you ideas. There’s bound to be a common interest in the group as to what everyone wants to do. It could be something like a bowling league or a monthly poker tournament, or even a hiking enthusiast club.

If you can’t seem to find any real common ground, figure out a schedule where you do different things every week or month. If you really can’t come together and figure it out, hire an outside company to throw events for you.

Share Resources

If you’re far, far from your colleagues try to let off some steam online. A friend of mine ran a “Group Therapy” Tweet chat for professional writers. Another runs a closed Facebook group that allows her colleagues to network and solve professional problems.

They also… share leads.

Wait, why would you do that? The goal for the community is to grow the whole industry, no matter how global or local your own business is. The best way to do that is trust in your new colleagues so everyone can grow together. Sharing resources, including leads, can be one of the best ways to get everyone on the same page.

Are you actively involved in a community of your colleagues? Or are you going it alone?

Deborah Sweeney

Deborah Sweeney is an advocate for protecting personal and business assets for business owners and entrepreneurs. With extensive experience in the field of corporate and intellectual property law, Deborah provides insightful commentary on the benefits of incorporation and trademark registration.

Education: Deborah received her Juris Doctor and Master of Business Administration degrees from Pepperdine University, and has served as an adjunct professor at the University of West Los Angeles and San Fernando School of Law in corporate and intellectual property law.

Experience: After becoming a partner at LA-based law firm, Michel & Robinson, she became an in-house attorney for MyCorporation, formerly a division in Intuit. She took the company private in 2009 and after 10 years of entrepreneurship sold the company to Deluxe Corporation. Deborah is also well-recognized for her written work online as a contributing writer with some of the top business and entrepreneurial blogging sites including Forbes, Business Insider, SCORE, and Fox Business, among others.

Fun facts/Other pursuits: Originally from Southern California, Deborah enjoys spending time with her husband and two sons, Benjamin and Christopher, and practicing Pilates. Deborah believes in the importance of family and credits the entrepreneurial business model for giving her the flexibility to enjoy both a career and motherhood. Deborah, and MyCorporation, have previously been honored by the San Fernando Valley Business Journal’s List of the Valley’s Largest Women-Owned Businesses in 2012. MyCorporation received the Stevie Award for Best Women-Owned Business in 2011.

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