Categories: Branding

The Perils of Poor Logo Design

By Pavel Rokhmanko, CEO of LogoBee.com

Getting customers to conduct business with you is just as important as providing quality products and service. But even if your company is the best in its business field, you will not make it far if your website isn’t user friendly. This is why logo design matters – it provides a much-needed visual and interactive feature to your business. Knowing this, it should come as no surprise that a new business owner must take great care when choosing a company logo, as there are several pitfalls one must avoid at all costs when it comes to branding.

1) A logo that is already being used by someone else.

This can cause a lot of legal headaches.  Try to avoid creating a logo from premade templates and dealing with any shady designers or crowdsourcing companies, but also be aware that even seemingly respectable logo design firms may not be immune to the plague of logo theft. Bottom line – do your research before picking a logo design company to work with!

2) Logos that give off the wrong impression about your company.

One of the first things clients notice when they visit your website is your logo. This is how they subconsciously receive their very first impression about your company and the quality of your services. The very essence of a company should be visible within its logo. For example, you may have noticed that engineering firms often have logos with sharp angles and straight lines, while companies that sell gardening tools, for instance, have logos made of smooth curves and shades of green.

3) A successful logo should be simple and unique.

Simple means easy to remember, easy to make out in any situation (for instance, while driving past in a car) and easy to translate into any medium (such as embroidery). Being unique is also important since the logo is at the foundation of the entire concept of branding, which sets the identity of your company and distinguishes it from others. With the millions of logos used today, this combination is not easy to achieve. Creating a logo that stands out, but doesn’t sacrifice simplicity in the process is often considered a task best left to professionals.

In this field, professionals work in custom logo design companies. One of the very first things you should do as a new business owner is to find a company and order a logo that is unique and reflects your services and corporate philosophy. Creative and artistic, logo designers have the expertise necessary to avoid all of the above issues and come up with a logo that combines simplicity, originality and relevance.

4) Custom logo design can’t wait!

In reality, start-ups are most in need of a good logo, as they have yet to become influential enough to acquire clients through the sheer power of their reputation, like large companies do. When starting a new business, make quality logo design one of your top priorities, right from the start!

Pavel Rokhmanko is an experienced logo designer and co-owner of LogoBee Logo Design, a company which has been providing hundreds of new businesses with custom logos, stationeries, graphic design and web design for over 10 years.

Deborah Sweeney

Deborah Sweeney is an advocate for protecting personal and business assets for business owners and entrepreneurs. With extensive experience in the field of corporate and intellectual property law, Deborah provides insightful commentary on the benefits of incorporation and trademark registration. Education: Deborah received her Juris Doctor and Master of Business Administration degrees from Pepperdine University, and has served as an adjunct professor at the University of West Los Angeles and San Fernando School of Law in corporate and intellectual property law. Experience: After becoming a partner at LA-based law firm, Michel & Robinson, she became an in-house attorney for MyCorporation, formerly a division in Intuit. She took the company private in 2009 and after 10 years of entrepreneurship sold the company to Deluxe Corporation. Deborah is also well-recognized for her written work online as a contributing writer with some of the top business and entrepreneurial blogging sites including Forbes, Business Insider, SCORE, and Fox Business, among others. Fun facts/Other pursuits: Originally from Southern California, Deborah enjoys spending time with her husband and two sons, Benjamin and Christopher, and practicing Pilates. Deborah believes in the importance of family and credits the entrepreneurial business model for giving her the flexibility to enjoy both a career and motherhood. Deborah, and MyCorporation, have previously been honored by the San Fernando Valley Business Journal’s List of the Valley’s Largest Women-Owned Businesses in 2012. MyCorporation received the Stevie Award for Best Women-Owned Business in 2011.

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