Is it possible to change a business name after incorporating the business? The short answer, for registered corporation or LLC, is yes. Is it difficult…
Marketing trends come and go, but one that looks set to stay is partnership marketing. Presented in a variety of formats, with different types of…
71% of marketers believe that brand ambassadors are the most effective form of influencer marketing. Ambassador programs are increasingly popular among businesses to generate interest…
What is a marketing plan? A marketing plan outlines the steps to take to get potential customers to purchase your startup’s services and/or products. This…
Social media influencers are taking the world by storm. With 1.074 billion active monthly users on Instagram alone, influencers provide entertainment, education, and suggestions to…
Whether you are starting a tech company, selling homemade candles as a side hustle, or launching a book subscription service, one key factor to getting…
Creating a business logo is an exciting moment in a startup’s lifecycle. Your logo acts as the visual ambassador of your brand. Customers will be…
As a global culture, we are going through an unprecedented time. In many countries, technology has provided a way to stay safe and communicated during…
Have you ever thought about the music that plays inside a restaurant or during an exercise class? Or perhaps music playing amid COVID-19 as people…
When you own a small business, the path to success is paved with brand awareness, as it’s crucial that customers know your brand in order…