What is a marketing plan? A marketing plan outlines the steps to take to get potential customers to purchase your startup’s services and/or products. This…
Social media influencers are taking the world by storm. With 1.074 billion active monthly users on Instagram alone, influencers provide entertainment, education, and suggestions to…
Whether you are starting a tech company, selling homemade candles as a side hustle, or launching a book subscription service, one key factor to getting…
Creating a business logo is an exciting moment in a startup’s lifecycle. Your logo acts as the visual ambassador of your brand. Customers will be…
As a global culture, we are going through an unprecedented time. In many countries, technology has provided a way to stay safe and communicated during…
Have you ever thought about the music that plays inside a restaurant or during an exercise class? Or perhaps music playing amid COVID-19 as people…
When you own a small business, the path to success is paved with brand awareness, as it’s crucial that customers know your brand in order…
How can you tell if your brand is working for you? And what does the concept of "working" even entail? One of the problems of…
Podcasts are an odd phenomenon. Just when it seemed like iPods were poised to kill the radio star, a whole new generation of goofy hosts…
One of the best things you can do as a small business owner is create a brand people love and care about. If consumers care…