It’s common for entrepreneurs to put a lot of thought into naming their businesses, but, oftentimes, the domain name doesn’t get nearly the same amount of attention. In an age when every business is checked out online prior to becoming a customer, a brand’s online identity is just as important as the business name.
Here are some tips to choose the best domain name for your business from both a branding and SEO perspective:
For Branding
Short
From a branding perspective, the shorter the better. A short domain name is easy to remember and type into a browser. You can’t beat a one or two word domain name.
Memorable
If you’re selecting a domain for branding, there’s no point in picking brand and domain names that people can’t remember. Choose a domain name that is unique and easy to remember.
Pronounceable
Make sure you can pronounce your domain name by just reading it. If you have to print a pronunciation on your website, that’s probably the wrong brand domain.
For SEO
Industry Specific
A keyword-rich domain name can help visitors find your site more easily when looking for your product on search engines. Improve your search engine results by choosing a domain name that links your company with keywords that describe your product or industry.
Keyword-Rich
An seo-phrased domain name with two or three words in it will have higher search engine results for a more limited set of products.
Geo-Targeted
If your business is specific to a city or town, then including the name of your town will limit your search engine competition. Get a jump on your competitors with a local-specific domain name.
To get a FREE Domain Name, compliments of MyCorporation.com, go to the Webiquity domain search page to get started. Make sure you have your MyCorporation sign up coupon code, or ask your sales rep for one.
To get more information on building websites, business email and online marketing, call a Webiquity Digital Marketing Expert today at 801-705-5265. Make sure to tell them MyCorporation sent you!
Webiquity provides our clients with Dedicated Marketing Managers who construct and manage complete online presence campaigns for business owners, including mobile-friendly websites, seo, social media and local presence marketing programs. The technology hub of the service is Webiquity’s online management software which allows them to offer expensive agency-style services within budgets that individual practice owners can afford. It is now being offered through MyCorporation to all newly incorporated businesses at www.webiquity.com/mycorporation
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