The Top 15 Effective Marketing Tools for Small Business Owners

Nowadays, small businesses are entirely dependent to the digital sphere. Even if you own an offline business, you still need to use the web in order to keep up with the pace. Fortunately, we now have at our disposal hundreds of different digital apps and tools available at any time.

In order for your small business (online or offline) to make an impact, I’d highly suggest you take advantage of what you have at your disposal. During today’s post, we’re going to give you some clues about the best 15 marketing tools for small business owners like you. Let’s get started:

1. Screaming Frog

Screaming Frog is the best crawling digital tool that allows users to crawl pages with the purpose of finding broken links, finding pages that lack meta-data elements, auditing redirects, and so on. The free version allows you to crawl up to a maximum of 500 pages. If your website is constantly updated, you should consider going for the PRO version.

2. Siteliner

Siteliner allows you to find duplicated content, fix broken links, see the average loading time of a page, and check internal and external links. Along with that, it has a word counter, a “common” content analyzer and a unique content analyzer. Shortly, this tool represents a viable option for those who want to optimize their websites.

3. Google Keyword Planner

Nowadays, search engines are the most frequently used way of looking for information. Everyone puts keywords in search panels, so the only way to capture that audience is to optimize your website with the right keywords. Google Keyword Planner remains the best keyword research option, as Google is the biggest search engine out there.

4. EssayGeeks

Content is king. If you’re lacking valuable content, your business will never do well. Your competitors are already working on their content marketing strategies, and you should do the same. If you’re not a good writer but you have good ideas, you should check out EssayGeeks and let them take care of your content creation.

5. Due

A professional businessman always pays attention to the way he spends his time. Every marketing campaign you launch needs to end at a certain point in order to make room for others. This tool gives you a time-tracking application that helps you keep track of your marketing projects. It offers, even more, features like payments and invoicing platforms and billing time calculators.

6. Buffer

Buffer is a social media tool that gives you the possibility to bring all of your social network profiles into one place. They offer a complex dashboard in which you can organize, plan, and execute your social media marketing campaigns. As the name suggests, you’ll be able to add a sequence of posts that will be automatically posted under your conditions and commands.

7. Space’s Logo Maker

As branding has a huge role in the development of any modern business, you could probably use a free logo. Space’s Logo Maker is an effective and free tool that saves you time and money. You’ll no longer have to deal with graphic and logo designers, and you’ll save a bunch of money that can be spent on other necessities.

8. Canva

Visual content is definitely a trend today. Videos, images, and infographics are extremely popular on social media and not only. When it comes to drag-n-drop graphic design, Canva is the best tool on the marketplace. You get access to hundreds of fonts, templates, images, and illustrations. Moreover, with Canva you can easily personalize and edit your visual content up until you’re satisfied with the results. Here’s one more thing: it’s free.

9. Trello

Even if you are managing your business on your own or you’re dealing with colleagues or associates, you must organize yourself properly. Trello is a complex project management software which gives you everything you need to keep your project on track. You can post real-time live updates of your progress, assign tasks and deadlines, and basically manage the way you work.

10. SurveyMonkey

Whenever you need new opinions about your products, policies, or simply about your brand’s professionalism, you can use a special survey tool such as SurveyMonkey. You get to create awesomely designed surveys according to your own wishes.

Moreover, you can get access to different target audiences on different niches. Customers’ insights matter the most.

11. Aweber

If you don’t have an e-mail marketing strategy, you’re giving yourself a huge disadvantage. E-mail leads are extremely important, as they allow you to build and nurture a special relationship with your customers.

Take advantage of Aweber, a fully optimized e-mail autoresponder service. You can try it for free, but once you hit a certain number of e-mail subscribers you will have to start paying a membership fee.

12. Scraper

If you ever need to grab a handful of information off the web, you can use Scraper to solve your need. You pull the information from a web page and export it. Getting fast information about different persons or websites will save you a lot of time.

13. ZipRecruiter

Do you need some help with your business? You can use ZipRecruiter to find and interview potential prospects for your job. This platform is pretty huge, so you can probably find everything you’re looking for.

14. Shopify

Shopify is one of the most popular e-commerce platforms in the present moment. They’ve reached this status by delivering quality and helping entrepreneurs and small businessmen sell their products online. You can use it in case you’re going to sell your own physical or digital products.

15. Recurly

Do you own a membership website? If you do, you might want to give Recurly a sneak peek. What they basically do is provide solutions for custom needs. They help you manage your paid subscribers, sort them into different groups, and offer you stats and analysis reports.

Launching and maintaining a successful business is a tough task. Overwhelming states often kick in, the temptation to quit is present, and your life starts to get real tough.

However, in order to reduce these happenings, you should leverage every marketing tool that helps you solve problems or automates your process.

Chris Richardson is a journalist, editor, and a blogger. He loves to write, learn new things, and meet new outgoing people. Chris is also fond of traveling, sports, and playing the guitar.