If you’re a courageous do-gooder who wants to change the world, See3 wants to help you! Founded by Michael Hoffman, this agency uses digital strategy and tools including web development and video to help you make the most impact for your cause. Read on to find out more about Michael and his Chicago, IL-based B Corp.
How See3 got its start: “I was a startup entrepreneur and created See3 to combine the power of technology with improving the world. Our mission is to help nonprofits unleash the power of storytelling to change the world. We strengthen organizations with digital strategies that bust silos, maximize efficiencies and end the reliance on short-term tactical thinking. We make our digital strategies real by build websites, producing videos and creating digital tools that carry stories and move people to action.”
The beauty of working at a B Corp: “B Corp is a means to stay true to our values. Life is too short and the world too messed up to not align our businesses with a greater positive purpose. B Corp is a great way to achieve that alignment.”
When we succeed, everyone succeeds: “We’ve helped hundreds of organizations reach millions of constituents and raise hundreds of millions of dollars. It’s been amazing and the whole team at See3 feels that our success is really our client’s success. One thing I am particularly proud of right now is Gather Voices, a spin-off company from See3 that has a platform, called GV-One, that helps organizations collect manage and publish user-generated video content. It’s very powerful and we’re already seeing major impact with it.”
How to be “B The Change” in big and small ways: “ From the soap we buy for the office to the way in which we structure employee benefits, See3 is working hard to live the change we want to see in the world.”
If you want to become a B Corp… “There is zero downside to B Corp designation. It will only make you more conscious of how you operate and it doesn’t impose any specific actions or activities on your company. I would say, go for it!”
This is just the beginning for B Corps… “The B Corporation movement is just getting started. As people realize that others won’t solve the problems of the world for them, they come to see that how they act every day is what matters. “”
Follow See3 on Facebook, Twitter, and LinkedIn.
About Michael Hoffman, CEO of See3
Michael combines his passion for social good with his knowledge and experience of technology and storytelling to lead See3’s consulting practice. Michael is a long-time consultant to nonprofit leaders and works closely with organizations such as Make-A-Wish, Alzheimer’s Association and UJA Federation of New York on community engagement strategies. He started his career as a Washington-based political consultant and nonprofit fundraiser before joining a venture investment firm to develop Internet startups. Michael is an internationally sought-after speaker and trainer on the future of technology, storytelling for social change, and organizational development in the age of Artificial Intelligence.
This has been a Fantastic B Corps post, MyCorporation’s salute to the entity that gives back to business and society. Join us biweekly for a glimpse at the entrepreneurs using their small business to “B The Change” in this global movement for good.
Deborah Sweeney Deborah Sweeney is an advocate for protecting personal and business assets for business owners and entrepreneurs. With extensive experience in the field of corporate and intellectual property law, Deborah provides insightful commentary on the benefits of incorporation and trademark registration.
Education: Deborah received her Juris Doctor and Master of Business Administration degrees from Pepperdine University, and has served as an adjunct professor at the University of West Los Angeles and San Fernando School of Law in corporate and intellectual property law.
Experience: After becoming a partner at LA-based law firm, Michel & Robinson, she became an in-house attorney for MyCorporation, formerly a division in Intuit. She took the company private in 2009 and after 10 years of entrepreneurship sold the company to Deluxe Corporation. Deborah is also well-recognized for her written work online as a contributing writer with some of the top business and entrepreneurial blogging sites including Forbes, Business Insider, SCORE, and Fox Business, among others.
Fun facts/Other pursuits: Originally from Southern California, Deborah enjoys spending time with her husband and two sons, Benjamin and Christopher, and practicing Pilates. Deborah believes in the importance of family and credits the entrepreneurial business model for giving her the flexibility to enjoy both a career and motherhood. Deborah, and MyCorporation, have previously been honored by the San Fernando Valley Business Journal’s List of the Valley’s Largest Women-Owned Businesses in 2012. MyCorporation received the Stevie Award for Best Women-Owned Business in 2011.