Did you know that only 50% of small businesses have a website? Many mom and pop storefronts may choose to put off creating a small business website for a variety of reasons.
Some cite
not having enough time to build a website. Others may feel stuck trying to
figure out what kind of information to include or figuring out where to start.
Still others may not have a proper understanding of how a small business stands
to benefit from having a website. After all, isn’t having a storefront enough
recognition for a small business?
As the COVID-19 pandemic continues, it is critical that small businesses without a web presence begin looking into building a proper website. The good news is getting started is much simpler than it sounds. Owners can easily DIY (do it yourself) when it comes to building a small business website. In fact, it only takes a few minutes to get your small business online! Let’s take a look at how having a website benefits your small business and how to get started building one.
Why Do I Need A Small Business Website?
You know you need a small business website, but what is your “why” for creating one? Establishing this website has big benefits with long-term effects for small businesses.
Benefits Of A Small Business Website
- Visibility. Customers are currently looking for you online. If they are unable to find your business or know that you do not have an online presence, they may choose to do business with a competitor instead. A small business website makes your company visible, especially if it has been SEO-optimized for search engines. That visibility allows you to — you guessed it! — grow your business, its sales, and customer base.
- Engagement. You may think it’s enough to engage with customers through social media platforms. However, these platforms are separate from that of the business — and sometimes it’s difficult to keep up with responding to customers via social too. A small business website allows you to communicate and engage every day with potential and existing customers alike.
- Photography. What are your services and offerings? Better yet, can you show your customers what you offer with high-resolution photography? A small business website allows you to share visual images from your business. Depending on the type of business you run, whether you have a restaurant or a retail clothing shop, these photos allow you to showcase your offerings. Aesthetically pleasing images entice customers to click for more information, make a purchase, and even visit your physical location.
- Credibility. If you have incorporated or formed an LLC for your small business, you have given the company legal credibility. Having a website allows your business to appear more credible and professional. If you have won any awards, received notable media recognition, or have a bevy of positive customer reviews, you may display these mentions on the site.
- Integration. How else can people find and follow your business? Include buttons that link to your social media accounts, Embed your physical address from Google Maps directly on your contact page.
Creating A Good First Impression
Once you understand why your small business needs a website, it is equally important that this website has a good first impression with visitors. Keep the following aspects in mind for creating a solid first impression.
- Use a simple design. Do not crowd the landing page of the website with too many advertisements, pop-up pages, or chatbots.
- Navigation for a small business website should be straightforward. Customers should be able to easily find what they are looking for — typically within 10 seconds or less.
- A small business website should be accessible across all devices. Whether you’re on a tablet, smartphone, or desktop, the website should load quickly with a layout that translates across all interfaces.
How To Build A Small Business Website
Ready to build your small business website? LogoMaker’s Do It Yourself Website Package is here to assist and get your business online in just a few minutes.
This DIY
package includes all the tools small business owners need to build their
website:
- An easy to use drag-and-drop website builder feature to personalize your website exactly as you like.
- 50 website templates to choose from, including sleek and modern templates that look great on any device.
- Ecommerce, contact form, and unlimited pages — especially handy for small businesses with plenty of offerings to share.
- Stock photography.
- Gmail for Business and Gmail Apps.
- Not a coder? No problem. There’s no coding involved in LogoMaker’s DIY website package. You can update the website yourself, anytime, anywhere.
- Customer support. Just in case you need an extra hand when building your website, LogoMaker’s top-rated customer support team has got your back.
Best of all, there are no long-term contracts with purchase. Sign up now for the Do It Yourself Website Package and get your small business website up and running — by the end of the day!
We’re here for small businesses. Use the coupon code FREEEIN for a free EIN tax ID filing with mycorporation.com.
Deborah Sweeney Deborah Sweeney is an advocate for protecting personal and business assets for business owners and entrepreneurs. With extensive experience in the field of corporate and intellectual property law, Deborah provides insightful commentary on the benefits of incorporation and trademark registration.
Education: Deborah received her Juris Doctor and Master of Business Administration degrees from Pepperdine University, and has served as an adjunct professor at the University of West Los Angeles and San Fernando School of Law in corporate and intellectual property law.
Experience: After becoming a partner at LA-based law firm, Michel & Robinson, she became an in-house attorney for MyCorporation, formerly a division in Intuit. She took the company private in 2009 and after 10 years of entrepreneurship sold the company to Deluxe Corporation. Deborah is also well-recognized for her written work online as a contributing writer with some of the top business and entrepreneurial blogging sites including Forbes, Business Insider, SCORE, and Fox Business, among others.
Fun facts/Other pursuits: Originally from Southern California, Deborah enjoys spending time with her husband and two sons, Benjamin and Christopher, and practicing Pilates. Deborah believes in the importance of family and credits the entrepreneurial business model for giving her the flexibility to enjoy both a career and motherhood. Deborah, and MyCorporation, have previously been honored by the San Fernando Valley Business Journal’s List of the Valley’s Largest Women-Owned Businesses in 2012. MyCorporation received the Stevie Award for Best Women-Owned Business in 2011.
View Comments
Thank you, Deborah, for the good piece.
I think every business needs a website. If for nothing, but for content marketing. And the good news is that building a small business website is now DIY.
Thank you, Deborah.
Your way of explaining everything in this piece of writing is genuinely fastidious, every one can without difficulty understand it, Thanks a lot.
Great article for small business!