Did you know that only 50% of small businesses have a website? Many mom and pop storefronts may choose to put off creating a small business website for a variety of reasons.
Some cite not having enough time to build a website. Others may feel stuck trying to figure out what kind of information to include or figuring out where to start. Still others may not have a proper understanding of how a small business stands to benefit from having a website. After all, isn’t having a storefront enough recognition for a small business?
As the COVID-19 pandemic continues, it is critical that small businesses without a web presence begin looking into building a proper website. The good news is getting started is much simpler than it sounds. Owners can easily DIY (do it yourself) when it comes to building a small business website. In fact, it only takes a few minutes to get your small business online! Let’s take a look at how having a website benefits your small business and how to get started building one.
Why Do I Need A Small Business Website?
You know you need a small business website, but what is your “why” for creating one? Establishing this website has big benefits with long-term effects for small businesses.
Benefits Of A Small Business Website
- Visibility. Customers are currently looking for you online. If they are unable to find your business or know that you do not have an online presence, they may choose to do business with a competitor instead. A small business website makes your company visible, especially if it has been SEO-optimized for search engines. That visibility allows you to — you guessed it! — grow your business, its sales, and customer base.
- Engagement. You may think it’s enough to engage with customers through social media platforms. However, these platforms are separate from that of the business — and sometimes it’s difficult to keep up with responding to customers via social too. A small business website allows you to communicate and engage every day with potential and existing customers alike.
- Photography. What are your services and offerings? Better yet, can you show your customers what you offer with high-resolution photography? A small business website allows you to share visual images from your business. Depending on the type of business you run, whether you have a restaurant or a retail clothing shop, these photos allow you to showcase your offerings. Aesthetically pleasing images entice customers to click for more information, make a purchase, and even visit your physical location.
- Credibility. If you have incorporated or formed an LLC for your small business, you have given the company legal credibility. Having a website allows your business to appear more credible and professional. If you have won any awards, received notable media recognition, or have a bevy of positive customer reviews, you may display these mentions on the site.
- Integration. How else can people find and follow your business? Include buttons that link to your social media accounts, Embed your physical address from Google Maps directly on your contact page.
Creating A Good First Impression
Once you understand why your small business needs a website, it is equally important that this website has a good first impression with visitors. Keep the following aspects in mind for creating a solid first impression.
- Use a simple design. Do not crowd the landing page of the website with too many advertisements, pop-up pages, or chatbots.
- Navigation for a small business website should be straightforward. Customers should be able to easily find what they are looking for — typically within 10 seconds or less.
- A small business website should be accessible across all devices. Whether you’re on a tablet, smartphone, or desktop, the website should load quickly with a layout that translates across all interfaces.
How To Build A Small Business Website
Ready to build your small business website? LogoMaker’s Do It Yourself Website Package is here to assist and get your business online in just a few minutes.
This DIY package includes all the tools small business owners need to build their website:
- An easy to use drag-and-drop website builder feature to personalize your website exactly as you like.
- 50 website templates to choose from, including sleek and modern templates that look great on any device.
- Ecommerce, contact form, and unlimited pages — especially handy for small businesses with plenty of offerings to share.
- Stock photography.
- Gmail for Business and Gmail Apps.
- Not a coder? No problem. There’s no coding involved in LogoMaker’s DIY website package. You can update the website yourself, anytime, anywhere.
- Customer support. Just in case you need an extra hand when building your website, LogoMaker’s top-rated customer support team has got your back.
Best of all, there are no long-term contracts with purchase. Sign up now for the Do It Yourself Website Package and get your small business website up and running — by the end of the day!
We’re here for small businesses. Use the coupon code FREEEIN for a free EIN tax ID filing with mycorporation.com.