How Small Businesses Can Retain Talent

Retaining talent means doing more than conducting the occasional check in with employees. Small businesses have an important role to play in the care and keeping of talent. There are certain benefits a business may offer, like unlimited PTO and a gym membership, but those are largely perks included with the job. The best way to retain employees starts from the ground up with a strong company culture.

How do you create a company culture which resonates with everyone and avoids toxicity? Consider the following attributes of a strong company culture.

Inclusive

Everyone is respectful of one another and feels comfortable around each other, regardless of age, gender, race, or background.

Collaborative

There’s no “I” in team. Everyone is willing to work together to get the job done.

Learning

There are constant opportunities for growth, new things to learn, and individuals who may mentor you.

Innovative

Small businesses may not have as many resources as large corporations. However, they are nimble and able to quickly strategize, think ahead, and innovate.

Beliefs

Employees believe in the business. The mission it has closely aligns with their own personal beliefs and values, which is huge for retaining talent.

Work Life Balance

You understand employees have a life outside of work. Leadership encourages them to pursue their side hobbies and passions.

How To Recruit and Retain Talent

You understand how to properly onboard employees and create a strong company culture, Now, you may hope even more talent wants to come work for you and help grow your business. How do you keep finding and retaining talent which is a fit for your business?

Aside from sharing job opportunities on the company careers page of your website and job boards, consider starting up an internal referrals network. Do you have an employee with a great work ethic who knows someone looking for work who also has a strong work ethic? Encourage the employee to refer the potential hire to you! After a bit of interviewing and learning about their background, they might be just the right fit to come join your small business.

Start a small business where you can hire and retain talent. Reach out to us at mycorporation.com to start incorporating your business today.

Deborah Sweeney

Deborah Sweeney is an advocate for protecting personal and business assets for business owners and entrepreneurs. With extensive experience in the field of corporate and intellectual property law, Deborah provides insightful commentary on the benefits of incorporation and trademark registration.

Education: Deborah received her Juris Doctor and Master of Business Administration degrees from Pepperdine University, and has served as an adjunct professor at the University of West Los Angeles and San Fernando School of Law in corporate and intellectual property law.

Experience: After becoming a partner at LA-based law firm, Michel & Robinson, she became an in-house attorney for MyCorporation, formerly a division in Intuit. She took the company private in 2009 and after 10 years of entrepreneurship sold the company to Deluxe Corporation. Deborah is also well-recognized for her written work online as a contributing writer with some of the top business and entrepreneurial blogging sites including Forbes, Business Insider, SCORE, and Fox Business, among others.

Fun facts/Other pursuits: Originally from Southern California, Deborah enjoys spending time with her husband and two sons, Benjamin and Christopher, and practicing Pilates. Deborah believes in the importance of family and credits the entrepreneurial business model for giving her the flexibility to enjoy both a career and motherhood. Deborah, and MyCorporation, have previously been honored by the San Fernando Valley Business Journal’s List of the Valley’s Largest Women-Owned Businesses in 2012. MyCorporation received the Stevie Award for Best Women-Owned Business in 2011.