A Business Owner’s Christmas Wish List

What’s on your Christmas list this year? For many business owners and entrepreneurs, the list can be pretty overwhelming. You want to scale, but you also want more time off, but you also need more resources, and you need new employees or more training. The goal of this article is to help you check off some of the big items of your Business Owner Christmas Wish List so you can celebrate a bigger and better business come 2026.

Now we can’t guarantee that this advice will automatically solve all of your problems or get you to where you want to be as quickly as you might like. But thinking outside of the box, planning long term in each of these areas, and being more thoughtful about how you command your business on the figurative playing field will help you get to where you want to be!

More Customers

Isn’t this what every business owner wants? More customers? It’s easy to put this down on a list and mark it as a business goal. Everyone wants more revenue. But what does it take to actually get there? Here are a few ideas that can help you understand how you can get more customers without having to make any gigantic shifts in your business.

Take care of the customers you have. It’s easy to want more customers, but your best new customers are probably going to come from customers that you’ve made very happy already. Some of the best customers we get at MyCorporation are the ones that get referred in from our already happy customers! They tend to be much easier to work with because they already know people who know, like, and trust you.

Great New Employees

One of the best ways to make sure you can get great new employees is to make sure that the ones you have are already happy! Ensuring employees are appreciated will go a long way to ensure you have a happy a productive workforce. Ask them some of these questions to see how you can improve your employee experience…

• What do you like most about your job?
• What do you like least about working here?
• If you could have any resource or help available on the job, what would it be and why?
• Is there anything you think we could be doing to run the business better?

You can add more questions to this list, but it can be helpful to keep these questions straight and to the point to make sure you’re getting specific answers from them.

Once you get answers to these questions, take some time and answer these on your own…

• Are there any common themes in my employee responses?
• What are some of the main things they agree need to be fixed within the business?
• What are some of the resources they agree that they need to do their job better?
• What do you like or dislike about managing your employees and how do you think that could be helped by you setting better expectations?

Once you have these answers all lined out, you can start laying a framework for the type of business you want to run that will attract your ideal employees. It’s easy to say that you want hardworking, independent thinkers that will always get the job done. It’s usually far more difficult to create the kind of place where those kinds of people would want to work. Make sure that you’re offering competitive pay, benefits, and time off so you don’t miss out on potential employees that are looking for a great company to land at.

Publicity

Everyone wants more publicity for their business. Who wouldn’t, right? But are you focusing on the kinds of things in your business that people want to pay attention to?

Attention is currency, and the most interesting and valuable things in society tend to get most of the attention. Some of what we focus on gets attention just because it’s crazy, but in business you can get a lot of publicity from being creative, helpful, educational, and witty. This especially helps you stand out when lots of businesses are resorting to using Canva templates, AI videos, and other generic marketing that’s designed to just fill a spot on their calendar.

Here are a few ideas for how you can get attention for doing THE RIGHT THINGS:

• Show your support for a local charity or have a fundraiser to support a group that’s doing great things in your community.
• Offer a limited-time discount or free service for a particular group. Think something along the lines of “Moms eat free Tuesday nights!” if you own a restaurant.
• Have a toy drive for Christmas or find a way to collect donations for a group in need based on something time-specific or newsworthy that’s happening in your city.

You can also go above and beyond to make sure that you’re offering great products and services, so much so that people in your area talk about you all the time all on their own. But this can be a little more difficult than some of the ideas we just laid out.

Give some of these ideas a shot, and let us know what else works for you!

Wrapping Up

One of the main themes through all of these ideas is helping other people. You get more customers by helping the ones you already have. You get better employees by understanding the ones that already work for you. And you get more publicity and attention for your business when you step out from what you’d typically do and start supporting other people in your community. Doing the normal day to day parts of your business isn’t usually that difficult. It’s taking the time to step outside of that, help other people, and show that you care more about people than you do just about making money. Isn’t it funny how that works? Once you start making the focus on helping other people and working towards some of these common goals, the rest will start taking care of itself as long as you keep making good business decisions.

Merry Christmas from the team here at MyCorporation!

To read more helpful articles about running or maintain your business, please read through our extensive business learning center articles.