How to Write a Business Plan: Step-by-Step Guide

3 years ago

What goes in a traditional business plan? When learning how to write a business plan, it's important to cover the…

Why Customer Testimonials Improve Business Credibility

4 years ago

Why do customer testimonials matter? A business’ credibility is key to building its customer base and improving long-term relationships with…

7 Reasons Why a Marketing Plan is a Small Business Essential

4 years ago

What is a marketing plan? A marketing plan outlines the steps to take to get potential customers to purchase your…

What is a Flexible Workforce, and How Can Businesses Enable Flexible Working?

4 years ago

What is a flexible workforce? This is a concept that businesses are embracing across the globe. Flexible working provides a…

6 Ways to Support Small Businesses During the Holidays

4 years ago

The 2021 holiday shopping season is shaping up to be unlike most in recent memory. Amid the ongoing COVID-19 pandemic,…

Personal Credit Cards Versus Business Cards: Which Should You Use for Business Expenses?

4 years ago

One of the most popular ways to self-fund a small business is to bootstrap the business. Essentially, bootstrapping means using…

How to Build an Effective Influencer Marketing Strategy

4 years ago

Social media influencers are taking the world by storm. With 1.074 billion active monthly users on Instagram alone, influencers provide…

Competing in a Rapidly Changing and Competitive Environment

4 years ago

A business owner’s job is never done for small to medium-sized businesses (SMBs). These businesses must keep a constant eye…

Avoid Making These 5 Common Business Mistakes

4 years ago

There’s plenty of trial and error that goes into starting a small business. But did you know entrepreneurs can avoid…

What is a Sole Proprietorship?

4 years ago

What is a sole proprietor? A sole proprietor is not a legal entity. The IRS defines a sole proprietor as…