Business Highlight: Auden Jewelry Line

Our Chance to Share Some of Our Great Customer Stories…

Designers & business partners, Steven Gordon and Bryce Castaneda started a new line of jewelry with an idea of uniting the themes of tribeswomen, space, and architecture. Their new jewelry line, Auden, is taking off! We’re excited to share that they got their business started with

Castaneda’s neo-classic aesthetic is informed by “the idea of a modern day urban Amazon, fashionably fearless!”

The collection launched late last year in Los Angeles-based Fred Segal. The line has most recently been featured at Henri Bendel in New York. After selling out of their lariat necklace style in two days, Bendel’s announced they are giving Auden the storefront windows next month.

Now, this fantastic team of entrepreneurs is working around the clock to fulfill orders. We’re happy to say “we knew them when…”

Business tip: Follow your instincts. If you think it will be a success, keep moving forward – it’s not always the first meeting that will yield a successful result. If at first you don’t succeed, try, try again.


Deborah Sweeney

is the CEO of MyCorporation is a leader in online legal filing services for entrepreneurs and businesses, providing start-up bundles that include corporation and LLC formation, registered agent, DBA, and trademark & copyright filing services. MyCorporation does all the work, making the business formation and maintenance quick and painless, so business owners can focus on what they do best.

One thought on “Business Highlight: Auden Jewelry Line

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