How to Find the Perfect Location for your New Business

How to Find the Perfect Location for your New BusinessWhether you are starting a new business or simply relocating an existing one, choosing a location to operate should be a planned decision. This should be executed carefully and many aspects need to be looked over. It’s never an easy process to undertake but one thing is certain, the right location can make or break a business.

Know your clientele.

Many businesses don’t need to be located in a prime area. Some are based online. Others may be catering to a local community and relocation may have core customers diverted. Knowing the habits of your customers should factor heavily into consideration for choosing a new location to set up shop. Moving a business location may seem like a great idea, but it can also be like starting completely over in terms of regular customer business.

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5 Ways to Generate Buzz and New Customers for Your Business

5 Ways to Generate Buzz and New Customers for Your BusinessWithin any type of marketing, the goal is to stand out from the competition. The hard part is when every industry in the business begins using the same tactics and mediums to communicate their message. Rather than falling into the trap of duplicating everything that your competitors do, why not try something new, to really show your audience what your company is about? It may not be as difficult as you think to do.

When you begin looking at all of your surroundings as a potential canvas for getting the word out about your business, the potential of doing something that stands out increases exponentially. You can get the word out about your business while doing things that improve the morale of the community, and the look of your neighborhood.

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5 Questions with B-Corp Innovator Jenelle Isaacson

Jenelle Isaacson, owner of Living Room Realty

As our B Corp interview series comes to a close, we’re excited to end the series on a strong note for businesses that decide to file as Benefit Corporations by featuring Jenelle Isaacson, owner of Living Room Realty in Portland, Oregon. Living Room Realty has the distinction of being the first real estate company in Oregon to become B-Corp certified and today, we spoke with Jenelle about how she hopes Benefit Corporations will be the future norm for business and how her company believes in building both business coupled with community – “one great neighbor at a time.”

1) How did you get started with your company?

I was getting ready to have a baby and wanted to leave my current office anyways so I could have my own place I could easily bring my baby in if I needed and have control over the environment of my office. I was nesting. I wanted my own space, with my favorite teas, assurance the office was cleaned with natural products and was somewhere as comfortable as my own living room if I would be balancing two children under two years old and a thriving real estate business.

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5 Questions With B-Corp Innovator Nancy Goldstein

Nancy Goldstein, Founder and Chief Strategist at Compass(x) Strategy

What’s your (x)? It’s a question that Nancy Goldstein, Founder and Chief Strategist at Compass(x) Strategy likes to ask her clients in order to help companies overcome their most difficult marketing and growth strategies and put something good, useful, and powerful into the world. And while Compass(x) has been a proud certified B Corporation since 2011, the business was initially an LLC and Goldstein originally worked in brand management – not exactly in the same world as the one the B-Corp resides in!

Today we asked Nancy five questions about her B-Corp and discovered more about the journey she and her business took on their way to becoming B Corporation certified and why marketing is no longer about what your company does, but rather everything that you are.

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5 Questions with B-Corp Innovator Lisa Fournier

Lisa Fournier, Founder of Norfolk Fair Trade Co.

Lisa Fournier isn’t your average B-Corp business owner. The founder of Norfolk Fair Trade Co., she’s also the author of “The Barnabas Effect,” an entrepreneurial blueprint for communities and entrepreneurs on how to work together to build a stronger and more successful society. It’s not often that we get to interview with business owners turned authors in the B-Corp community and today we got the chance to chat with Lisa on her entrepreneurial roots, the trends she believes will impact benefit corporations, and why her next step forward involves education on stakeholder networks.

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B Corp Experts Weigh In: Q&A with Timothy McCausland

Timothy S. McCausland, Senior Vice President & Chief Strategy Officer at Orange County Trust Company

In 2010, with over 25 years working in transactional matters involving real estate, trusts and estates, commercial matters and finance, attorney Timothy S. McCausland began investigating the growing trend of states adopting benefit corporation legislation. The B-Corps won McCausland over, especially since at the time he resided within a more rural part of New York and felt that the B-Corp would be a great fit for his region. By working alongside a colleague and friend, Gary Schuster, and familiarizing his state legislators with benefit corporations, the pair was able to push for the legislation and ultimately, for benefit corporation legislation to be passed in New York.

Today, we’re interviewing Timothy, currently serving as the Senior Vice President for Orange County Trust Company, on where he thinks B-Corps are heading, the benefits of going B-Corp for your business, and why once the switch is on for setting up a B-Corp, it can’t be switched so easily back off.

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5 Questions with B-Corp Innovator Tim Frick

Tim Frick, Principal at Mightybytes

For Tim Frick and the team at Mightybytes, sustainability means more than trending on a Google search – it’s how they do business. A full-service creative firm for conscious companies in Chicago, Mightybytes provides branding, content strategy, and web based services to its clients along with being a certified B Corporation. They’re passionate about making a social impact with their work to make the world a better place, even if it happens, “just one small pixel at a time.”

We asked Tim five questions on his business and he gave us some pretty amazing answers on how he left corporate America behind for the entrepreneurial lifestyle, the bootstrapped beginnings of the company, and how in order to be an entrepreneur you need to walk the walk.

1) How did your business get started?

After a brief career in corporate America I started freelancing in 1995, which eventually evolved into what is now Mightybytes. The freelance lifestyle was attractive to me due to the freedom it offered and the DIY philosophy of being an entrepreneur. Quality of life and doing impactful, cause-driven work I can be proud of is at the core of who I am as a person. We imbue those principles into all we do at Mightybytes.

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How to Attract and Keep Talented Employees

Just as job seekers have trouble finding quality job opportunities, business owners have a similar struggle in finding and holding onto talented employees. In order to keep employee turnover to a minimum, it helps to create a positive work environment that not only attracts loyal employees but make them want to stick around as well, and if you’re wondering how to improve your employee success rate, here are a few tips to get you on the right track.
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How to Brand Yourself in Local Markets

This guest post is brought to you by WePay – the easiest way to accept credit cards online.

Winning over the global market is one thing – no matter what you’re selling or promoting there’s bound to be people who are interested. Your local markets are another story entirely. The smaller population means the likelihood of a super small niche catching on isn’t as great. Plus, you have more responsibility and accountability because your customers will see you around town. That’s not something that commonly happens when you operate on a global scale.

These differences mean branding works a little differently when you’re branding to a local audience. It can be just as effective, and can work wonders for your bottom line – but careful consideration must be made with each step.
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Going it Alone? 3 Small Business Opportunities You’re Missing Out On

This guest post is brought to you by WePay – the easiest way to accept credit cards online.

Working for yourself is great, but at some point you’re going to miss the chance to talk to people who understand what you’re going through. If you don’t have a community to commiserate with occasionally, you can start feeling alone in your ventures.

While it may seem a little strange, you actually want to hang out with your competitors. Why in the world would you ever want to do that? Because, more than anyone else, they understand what we go through everyday. In the end, making nice with your colleagues can help spur friendly competition and keep everybody sane.

Not sure how to go about getting everybody together? Here are some ideas.
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