There is no denying that your sales team can either make or break your business. If the members of the team hit their marks, then success is going to be in abundance for the entire team. But if one team member is unable to uphold their responsibilities, that requires everyone else to work even harder.
While this competitive drive can sometimes be exactly what a business needs to grow, the fierce competition that comes with working in sales can sometimes lead to a loss in motivation among its team members. Seeing the same person always surpass their sales goals can be disheartening to other members who are having a hard time hitting the mark. That is why keeping your entire sales team motivated matters so that everyone can continue to do their best and keep the company moving forward.