With the myriad of available resources online full of advice on how you should run and market your business, it wouldn’t be surprising if you tried most, if not all of them, on for size. While doing so isn’t wrong necessarily, there are pieces of marketing advice that can contradict with your business’ principles. When this happens, these kinds of tips can be counterproductive instead of advantageous especially if something goes wrong with your business despite following that particular piece of advice exactly. Watch out for these six big marketing mistakes – you may be committing them without even realizing it.
1) You assume that your customers think just like you.
If you’re the kind of entrepreneur who is able to pull brilliant ideas out of thin air and that your customers will “get it” despite risking ambiguity, hats off to you. But most entrepreneurs can’t afford to think or act like that. Ignoring what your customers have to say about your product and settling with what you think they’ll like can put your business in jeopardy. Avoid this by soliciting feedback from your customers on a regular basis. What they have to say about your product can help you decide which areas you should put less of a focus on and the ones that you need to strengthen.
When it comes to motivating your employees, there are two main methods of achieving high levels of productivity: the carrot and the stick. Whilst using the ‘stick’ method typically sees workers having to meet specific KPIs (key performance indicators) or risk facing the sack, losing a portion of their bonus or working overtime to deliver what you need, the ‘carrot’ method instead provides workers with specific rewards. These rewards may be end of year bonuses after annual reviews and smaller incentives throughout the year. As suppliers of many reward-based corporate hampers, we thought we’d take a look at why the carrot method of motivation is proving to be so effective in the workplace.
By David Nilssen
Guidant Financial’s 8th annual Office Olympics were celebrated this past week. It’s an event that consistently brings our teams together by promoting intra-company friendships through healthy competition and some ridiculousness.
This year’s theme, “Time After Time” covered some of the most famous eras of our past, present and future. Each day, a new challenge was brought to the table for a chance to win points. The top three teams with the most points at the end of the week were awarded with gold, silver, and bronze medals (as well as Amazon.com gift cards).
Day 1: Tango of Time
On day one, after the opening ceremonies, the competition kicked off with Tango of Time, also known as musical chairs. Choosing one valiant member from each team, nine individuals went head-to-head as the sound system belted out tunes themed to “time.” Teams also had a chance to earn spirit and style points, which lead to some creative dancing and intense cheering.
You’ve incorporated your business and are getting ready to build your online store. What’s next? Take a cue from the MBA playbook and think through the famous “3 C’s” before you make more decisions. By thoughtfully considering your customers, competition and company, you can maximize the impact of your online presence.
This guest post is brought to you by WePay – the easiest way to accept credit cards online.
Working for yourself is great, but at some point you’re going to miss the chance to talk to people who understand what you’re going through. If you don’t have a community to commiserate with occasionally, you can start feeling alone in your ventures.
While it may seem a little strange, you actually want to hang out with your competitors. Why in the world would you ever want to do that? Because, more than anyone else, they understand what we go through everyday. In the end, making nice with your colleagues can help spur friendly competition and keep everybody sane.
Not sure how to go about getting everybody together? Here are some ideas.
Cold calls are a difficult part of any job, and if this is what you do full time, it can be a disheartening fact that the majority listening in on the other line just aren’t interested in what you are selling.
This may not have much to do with your own personal sales skill set, but there are also a few ways how you can make improvements to your selling ratio with a simple attitude change. Working full time in this field means you could make up to 100 calls in a day and it’s rare that all of these calls will be as enthusiastic or receive your full attention. It’s easier to be chipper and upbeat with your first call of the day, than with the call you make five minutes before the end of the workday. Continue reading
Poor Michael Phelps – after a dismal fourth place showing at the Men’s 400 M race in the London 2012 Olympics, everyone is talking about the new golden boy, American Ryan Lochte, and wondering how Phelps will make up ground from his abysmal fourth place finish. Phelps’ performance in the water has been the focus of most Olympic coverage since Saturday. He may have shrugged off his loss by just calling it ‘a crappy race,’ but it was probably a little bit more than that considering Phelps only started training again six months ago, and commentators have been talking about his poor performance during the qualifiers. So, since everyone else is talking about it, we figured that we could shoehorn the topic into our own blog by helping our readers figure out if they have a ‘Michael Phelps’ situation in their own office. Continue reading
Today we’re featuring a special guest post from Justin Krane at Krane Financial Solutions! Ready to make the leap of faith and start your own business? It may be one of the riskiest moves you choose to make but the rewards will be in spades after. Justin Krane tells us today about his entrepreneurial journey and the six things he wished he had known starting out.
It was another business conference, and I was in the room with another 300 financial planners. The room was really cold, the AC was maxed, I had forgotten my sweater and I was freezing!
It was a scenario I’d been in so many times but I had no idea that this session would change the direction of my life.
Out comes the motivational speaker guy. I started to tune him out until I realized he was blind. His name was Jim Stovall, a former Olympic weightlifting champion who had gone blind over time. He told us that he had changed his life because he had changed his mind. Continue reading