The best businesses in the world all share one characteristic – they know that if their webpages get listed low in search engines, no one will find them when they’re searching. That’s where SEO comes in. Every business is doing their best to pinch pennies where they can, but there are some expenditures are worth every dime. It will take some budgeting, but you’ll know you’ve helped people find you with every dollar spent.
What is SEO?
SEO is the practice of strategically using keywords, metadata, links, and content to convince search engines that your webpage is credible and authoritative, and that it deserves to be listed high up in search engine rankings.
Search engines work hard to get the best content to the people searching for specific terms, and they penalize and even eliminate spammers or SEO cheats who use shady techniques such as keyword stuffing. A strong SEO strategy can get good webpages great rankings.
Social media has changed the way we communicate and interact with one another. If you’re part of a movement and want to spread and share your message, social media gives you the platform to voice yourself while engaging millions of other people around the world. Whether it’s through Twitter, Facebook, or YouTube, there are plenty of platforms available to reach your target audience.
If you’re an activist, an entrepreneur, or a marketer, it’s time you take advantage of what social media has to offer and use it to advance your green agenda. Here are 7 tips on how to get started.
Anthony Karibian, CEO of bOnline
Most small businesses today have realized a website is a vital part of their marketing plan. Many have spent weeks, maybe even months, creating a professional website to convert prospects into paying customers. So why are many small business websites failing to bring in sales? In order to attract traffic to your website, it’s important to understand that the work isn’t over once your website has gone live. Thankfully, you don’t need to be an expert or a millionaire to drive traffic to your site - here are five free and easy ways:
Much of your site’s traffic will come from search engines such as Google, where your success depends on how highly your site ranks for keywords related to your business. There’s no guaranteed way to the top, but you can apply search engine optimization (SEO) best practices on your site to be in with a better chance. Think about the search terms you want to rank for and ensure these keywords are included in your website, including the header and page titles (but don’t force them in or repeat them excessively). Getting links back to your site from respected sources should also give you a boost. There are a lot of rules to good SEO, but the best place to start is with Google’s very own SEO Starter Guide, available here for free.
If you don’t know what Pinterest is, you aren’t doing a very good job with your marketing strategy. Pinterest is the fastest-growing site to hit the 10 million users mark in history, and it is responsible for generating more referral traffic than Twitter, Google+ and LinkedIn combined. Pinterest is bringing businesses big results, and as a free site, Pinterest is a powerful tool that small businesses cannot afford to overlook or to mismanage.
Using Pinterest to its full potential can help you to get significantly more traffic to your site and more exposure for your brand, potentially helping you take your small business to the next level. Here’s what you need to know about how to start using Pinterest and getting results:
The internet is full of articles singing the praises of social media. “It’s the most important thing ever for businesses. If you have it, your company will become bigger than Google; if you don’t, you’ll disappear faster than Pets.com (remember them?) and have to move back in with your parents.”
Let’s set the record straight. Can social media help your business make a name for itself, gain new clients, and forge relationships? Yes. Should you jump in with both feet even if you don’t understand social media so your company can become an overnight success? No. That’s not going to happen. Continue reading
Bad business writing is something we talk about a lot at MyCorp, at least in the social media department. Inc. Magazine published a great article on the subject, and wound up rightly pointing the finger at marketers and executives who for years have relied on pointless jargon and buzzwords, hoping that this very peculiar language would excite potential clients and entice them to read on. Now most people know that is not the case – the minute we read the words ‘synergy’ or ‘value-added’ our minds begin to fuzz up and wander. But there are still PLENTY of businesses, writers, executives, and marketers who produce this drivel for no other reason than drivel is all they know how to produce. In the hopes of making business writing more interesting, here are some tips for producing better content. Continue reading