Both large and small businesses struggle with finding the best way to market their products or services. While all kinds of companies use similar marketing techniques, the way small businesses apply the techniques will be different due to the smaller demographic and customer base. There are five basic ways small businesses can market themselves effectively.
1) Give your customers free stuff
The customer should be rewarded for their loyalty and support by getting free or discounted stuff. Businesses can put coupons in community mailers or offer coupons on receipts for future purchases. Coupons in mailers can help draw new customers to your business while receipt coupons keep customers returning every week to get deals and free items. Use these methods to offer customers free trials or free samples as well. Offering customers the chance to try out a product or service will make them more comfortable purchasing it in the future.
Email newsletters are powerful tools that businesses can use to build relationships with customers, while promoting their goods and services. However, such newsletters are only useful if subscribers actually open and read the emails. The following are some tips for an effective email marketing strategy.
1. Make the subject line eye-catching
The subject line is the most important part of an email newsletter. Since most people receive numerous emails on a daily basis, they are likely to delete emails which have irrelevant subject lines. Therefore, make sure your email has a headline which gives recipients a reason to open and read it. Don’t just use a subject line such as ‘Social Media Today – May Edition’. Instead, use an exciting phrase which will capture the attention of the recipient e.g. ‘Social Media Innovations to Look Forward To’ or ‘Mark Zuckerberg Shares His Secrets of Success’. However, avoid having subject lines which are too long.
Many small businesses undervalue the benefits of an effective email marketing campaign. Many businesses, including some of the largest companies in the world, are migrating from traditional email marketing towards social media sites like Facebook and Twitter. In the rush to follow the current trend, many smaller businesses make the mistake of dismissing email marketing entirely.
Several studies have shown that despite the current trend of advertisers focusing on social media, a vast majority of consumers still prefer contact through traditional email. Additionally, customer responses to traditional email marketing are significantly higher when compared to social media advertising. While every business will want a presence on the social media sites, traditional email marketing still offers the best return on investment for targeted marketing.
Which is more important to your everyday life – social networks or email?
Does your answer change when you’re presented with the fact that 188 billion emails are sent daily, compared to 140 million tweets and 60 million Facebook posts?
Does it change when you think about how fundamentally important email is to the online experience? After all, you can’t even sign up Twitter or Facebook without an email address.