The Dos & Don’ts of Social Media for Small Business

shutterstock_95135899_smYour company has finally blossomed into more than just a “good idea” in your head, and things are up and running. Maybe you’re still in your best friends’ garage, maybe you’ve got an office, maybe you’ve even got an entire office building. Doesn’t matter, because these days, your company’s appearance is all online.

Welcome to the world of social media, where everything is all about the presentation. While there are several resources around the web that describe the value of social networking for business, this overload of information can make it difficult to determine exactly what small businesses should and shouldn’t do when engaging in social media for their brand. Let’s take a look at some social media dos and don’ts for your small business: (more…)


How to Celebrate Holidays on Social Media

The digital community expects you to stay on top of major holidays year-round. It looks pretty bad when a business overlooks a widely celebrated holiday and just goes along with the usual content and strategies. Holidays are a great way to create excitement, make noise, and even boost sales. Here are some ideas to get you started:

1.       Change your cover photo

Whether you are trying to spread some Valentine’s Day love or some Christmas cheer, a great way to start is by updating your cover photos to reflect that. Social media is becoming more visual by the day, so give the people what they want – pictures! Find or create an image that reflects your business and the holiday and make it your cover photo on Facebook, Twitter, Google+ and any other platform. (more…)


Guest Post: 10 Things Every Business Should Know About Social Media

The internet is full of articles singing the praises of social media. “It’s the most important thing ever for businesses. If you have it, your company will become bigger than Google; if you don’t, you’ll disappear faster than (remember them?) and have to move back in with your parents.”

Let’s set the record straight. Can social media help your business make a name for itself, gain new clients, and forge relationships? Yes. Should you jump in with both feet even if you don’t understand social media so your company can become an overnight success? No. That’s not going to happen. (more…)


How to Select the Right Social Media Service For Your Company

There are a ton of social media sites and services out there. Nearly every major network has a handful of tiny competitors, who all hope that they can attract even a small percentage of the unique visitors checking out their behemoth counterparts. Understandably, this can create some confusion for new businesses. Which networks should you focus on? Do you need to have a profile on every single one? Or can you just hit the big guys and skip the little ones? Well the answers aren’t a simple yes or no, but there are some questions you can ask yourself to help figure out where you should focus your resources, and who you can ignore.

1. What is the size of the service?



Guest Post: 5 Startups That Have Taken 2012 By Storm

Today we’re featuring a special guest post from Carolyn Knight with Ordoro. We’re more than halfway through 2012 and it’s time to see which startups are poised to emerge as the year’s hottest companies and if they’re poised to take on 2013 as they grow in popularity. Check out the list to see if your favorites made the cut!

Every year people in the business and technology sectors play a little guessing game where they try to figure out what companies are going to make it big. Sometimes it’s pretty clear when a startup is set to take off, but at other times companies seem to come out of nowhere and revolutionize our lives. We’re halfway through the year now and here’s a look at the five startups we believe have taken and will continue to take 2012 by storm. (more…)


Does Pinterest Have A Future?

Pinterest has received quite a bit of positive attention, mainly due to its filling of the niche demographic of younger women, but is it destined for social media greatness, or will it fizzle and be sent to the same grave that MySpace and Google+ have been relegated to?

In the hopes of answering these questions, Social Media Today is hosting a webinar to discuss how Pinterest made such a splash, how it will mesh with other social media juggernauts, and what the future of the new kid on the block will hold. Our very own CEO Deborah Sweeney will appear on the panel to give her expertise regarding the legal concerns of the service. Mrs. Sweeney has also written for Social Media Today on the copyright woes Pinterest may soon face.

The webinar will be held tomorrow, March 13th starting at 12:00pm EST/9:00am PST. You have to register to attend, which you can do here, but the webinar is completely free for anyone interested.