When it comes to customer relationship trends, if you want to succeed in today’s market you don’t just want to make the sale. You need to be able to cultivate a long-term partnership with your customers. Too often, businesses spend the bulk of their time chasing “new” sales, all the while failing to understand that current customers can be a good source of additional business. As a consultant, I often come across companies making the mistake of not managing customer relationships. When I survey a few of their current customers, I find they only know about a single product or service being offered by the company. And, if they hear from the company after the sale, it’s usually to only to try to make another sale. This results in a revolving door of customers, which is often quite expensive for the brand.
Below are some tips to help manage and cultivate your customer relationships.
Connect with Your Customers
Connect with your customers on a level which supersedes the business of the transaction. Get to know them and develop a rapport. If customers feel a connection with you, they will begin to trust you and your recommendations. Always be honest and don’t oversell your product. Instead, demonstrate to them that you are not just in it to make a sale; but you want to earn their long-term business.
We’re really getting in the Thanksgiving spirit here at MyCorp! Not only are we all prepping our turkeys, and candying our yams, but we are prepping for our upcoming Black Friday and Cyber Monday sales as well! It seems that with the passing of each Thanksgiving, there is a new sales day added into the mix. What was once Black Friday, is now the trio of Black Friday/Small Business Saturday/Cyber Monday. Companies and customers alike are choosing to partake in all three!
We noodled on it and thought the entire sales weekend should just have its own name – something that combines and explains Black Friday, Small Business Saturday, and Cyber Monday. We turned to our fellow small business owners and here’s what they came up with!
When starting a home-based small business, you hope it will grow into a thriving empire…or at least a reliable ongoing income source. The key word is “grow.” And as your business grows, you’ll likely reach a point when you’re selling all you can produce without making serious changes to your business plan. Here are some ideas to help you overcome that plateau.
When you decide to start a business, optimism and excitement abound. You work tirelessly to ensure your business has solid fundamentals across legal, product and more but as launch day for your online store approaches, a myriad of new details and competing priorities can leave you feeling anxious. Here are 5 areas of focus that should top your list to help you successfully launch your store.
Put your best foot forward
One often sees online stores fail in one crucial area: properly and beautifully showcasing their products. Despite a strong product line, customers can misconstrue poor picture quality for poor product quality. Don’t fall into this trap! Follow these simple guidelines and display your most important site assets, your products, in the best possible light.
This guest post is brought to you by WePay – the easiest way to accept credit cards online.
How well do you know your company? You may think you know your company like the back of your hand, but every business owner needs a little reminder to take a look at the big picture. Take the following quiz and think where you’re headed and if that’s the direction you want.
Question: Who are my customers?
Business profitability moves in a cyclical pattern. Typically, the first quarter of the New Year is the slowest, and is often the most difficult to survive, particularly for small businesses. It’s natural that sales taper off during this time of year – customers are recovering from their holiday spending, they’re preparing to pay Uncle Sam what they owe and the winter doldrums have set in as well. However, there are a few things that you can do to help ensure that you keep your business moving forward.
When starting a new business from scratch, there are several factors you need to consider from marketing materials and hiring employees to selling products and saving money, that your business’ credit could easily take a backseat on the priority list. However, maintaining your business’ good credit is extremely important when it comes to building a successful company.
What exactly is business credit?
All set to do your taxes? Online sellers and freelancers all over the US are getting ready to start filling out their forms, or at least organizing their paperwork in order to prepare for April. If you’re like them, you’re probably wondering if there are any surprises in store for this tax season. Enter the 1099-K…
What is Form 1099-K? Continue reading
How painful is it as a business owner to watch a customer pick up an item and put it right back down? You always wonder what their thought process is, especially when they’re so excited to grab it in the first place.
When you sell online, you don’t even have the luxury of watching them pick it up in the first place. You’re simply left to wonder why you haven’t sold as much this month as you did the previous. However, there are several reasons why you’re actively chasing customers away and not even be aware of it. Here are five things your customers are saying about your website right now.
1. “Where do I go?”
Catering to customers online is a huge benefit to retail store owners. However, e-tailing is different from in-store retailing, and store owners need to stay aware of the differences in order to maximize the benefit of selling online. To ensure the best online shopping experience possible for your customers, take into consideration these seven tried and true techniques.
1. Make it easy for customers to find your website. Improve your marketing both online and off. Make sure you understand how to use your site analytics to find out more about how users are finding your site – is it through Google or other search engines? Referrals from other websites? Analyze how customers are finding you and compare your search engine ranking for various terms to that of your competition. Consider using AdWords or other advertising, email marketing, and social media marketing to ensure you get your target audience to your website. Continue reading