How to Hire an SEO Expert

Does Your Website Need SEO Help How to Hire an SEO ExpertThe best businesses in the world all share one characteristic – they know that if their webpages get listed low in search engines, no one will find them when they’re searching. That’s where SEO comes in. Every business is doing their best to pinch pennies where they can, but there are some expenditures are worth every dime. It will take some budgeting, but you’ll know you’ve helped people find you with every dollar spent.

What is SEO?

SEO is the practice of strategically using keywords, metadata, links, and content to convince search engines that your webpage is credible and authoritative, and that it deserves to be listed high up in search engine rankings.

Search engines work hard to get the best content to the people searching for specific terms, and they penalize and even eliminate spammers or SEO cheats who use shady techniques such as keyword stuffing. A strong SEO strategy can get good webpages great rankings.

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6 Marketing Mistakes You Need to Stop Making Now

6 Marketing Mistakes You Need to Stop Making NowWith the myriad of available resources online full of advice on how you should run and market your business, it wouldn’t be surprising if you tried most, if not all of them, on for size. While doing so isn’t wrong necessarily, there are pieces of marketing advice that can contradict with your business’ principles. When this happens, these kinds of tips can be counterproductive instead of advantageous especially if something goes wrong with your business despite following that particular piece of advice exactly. Watch out for these six big marketing mistakes – you may be committing them without even realizing it.

1) You assume that your customers think just like you.

If you’re the kind of entrepreneur who is able to pull brilliant ideas out of thin air and that your customers will “get it” despite risking ambiguity, hats off to you. But most entrepreneurs can’t afford to think or act like that. Ignoring what your customers have to say about your product and settling with what you think they’ll like can put your business in jeopardy. Avoid this by soliciting feedback from your customers on a regular basis. What they have to say about your product can help you decide which areas you should put less of a focus on and the ones that you need to strengthen.

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5 Easy and Free Ways to Drive Traffic to Your Small Business Website

Anthony Karibian
Anthony Karibian, CEO of bOnline

Most small businesses today have realized a website is a vital part of their marketing plan. Many have spent weeks, maybe even months, creating a professional website to convert prospects into paying customers. So why are many small business websites failing to bring in sales? In order to attract traffic to your website, it’s important to understand that the work isn’t over once your website has gone live. Thankfully, you don’t need to be an expert or a millionaire to drive traffic to your site –  here are five free and easy ways:

Master SEO

Much of your site’s traffic will come from search engines such as Google, where your success depends on how highly your site ranks for keywords related to your business. There’s no guaranteed way to the top, but you can apply search engine optimization (SEO) best practices on your site to be in with a better chance. Think about the search terms you want to rank for and ensure these keywords are included in your website, including the header and page titles (but don’t force them in or repeat them excessively). Getting links back to your site from respected sources should also give you a boost. There are a lot of rules to good SEO, but the best place to start is with Google’s very own SEO Starter Guide, available here for free.

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How to Make the Most Out of Email Marketing

Which is more important to your everyday life – social networks or email?

Does your answer change when you’re presented with the fact that 188 billion emails are sent daily, compared to 140 million tweets and 60 million Facebook posts?

Does it change when you think about how fundamentally important email is to the online experience? After all, you can’t even sign up Twitter or Facebook without an email address.

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Why Your Small Business Needs SEO

How often do you turn to search engines like Google or Bing to find a product or service that you need? Have you ever clicked on anything on the 15th page of search results? Or the 50th? We didn’t think so. That’s why you need Search Engine Optimization (SEO) for your small business. Ninety percent of all users click on the Top 10 search results on Google, which means that you are missing out on selling your product or service to 90% of your prospective customers. Sold yet?
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5 Google+ Marketing Tips for Your Small Business

Your small business only needs to maintain a presence on Facebook and Twitter, right? Wrong. Even though Google+ can seem like an afterthought in social media, ignore it and you’ll miss out on an enormous audience. There are five things you can do on Google+ to promote yourself in a new and exciting way and boost your brand’s awareness:

1. Use the “About Page” to link your website
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5 Tips for Making More Money with Your Online Business

There are just two ways to make money from an online business: you can convince people to pay for your products or services, or you get money from marketers who are willing to pay you to host their advertisements. The ultimate feat is to find ways to do both at the same time. This is tricky for two reasons. One, you don’t want to turn off your visitors with ads for things they have no interest in. And two, before companies will pay, you need a sizable audience coming to your site.

Here are five great tips to lure that audience in and get them to convert.
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K is for Keyword

We’re midway through our ABCs for small business and this week decided that the word that best defines the letter “K” is one that we use on a fairly regular basis – or if you work in SEO, a word that holds a lot of meaning to the success of getting your business found in an online search. The word this week is “keyword” which is defined differently in database and internet marketing terms. (more…)

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MyCorp Survey Results Revealed!

Last month, we conducted our first ever MyCorp 2012 Survey for Small Business with five quick questions on the state of small businesses in 2012 and beyond with questions that focused on consumer spending, business spending, predicted growth of the business in 2013, the social media outlet you’re looking to establish for your brand, and quite literally the state of your small business – where you’re putting your business out on the map and which states are the most popular to form a small business in!

We tallied up the votes on Constant Contact, conducted the random drawing for our lucky $50 Starbucks gift card winner (congrats to Elizabeth Sneed!), and the results are in from our voters! (more…)

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Three Ways to Write Better Content for your Business

Bad business writing is something we talk about a lot at MyCorp, at least in the social media department. Inc. Magazine published a great article on the subject, and wound up rightly pointing the finger at marketers and executives who for years have relied on pointless jargon and buzzwords, hoping that this very peculiar language would excite potential clients and entice them to read on. Now most people know that is not the case – the minute we read the words ‘synergy’ or ‘value-added’ our minds begin to fuzz up and wander. But there are still PLENTY of businesses, writers, executives, and marketers who produce this drivel for no other reason than drivel is all they know how to produce. In the hopes of making business writing more interesting, here are some tips for producing better content. (more…)

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