Which is more important to your everyday life – social networks or email?
Does your answer change when you’re presented with the fact that 188 billion emails are sent daily, compared to 140 million tweets and 60 million Facebook posts?
Does it change when you think about how fundamentally important email is to the online experience? After all, you can’t even sign up Twitter or Facebook without an email address.
How often do you turn to search engines like Google or Bing to find a product or service that you need? Have you ever clicked on anything on the 15th page of search results? Or the 50th? We didn’t think so. That’s why you need Search Engine Optimization (SEO) for your small business. Ninety percent of all users click on the Top 10 search results on Google, which means that you are missing out on selling your product or service to 90% of your prospective customers. Sold yet?
Your small business only needs to maintain a presence on Facebook and Twitter, right? Wrong. Even though Google+ can seem like an afterthought in social media, ignore it and you’ll miss out on an enormous audience. There are five things you can do on Google+ to promote yourself in a new and exciting way and boost your brand’s awareness:
1. Use the “About Page” to link your website
There are just two ways to make money from an online business: you can convince people to pay for your products or services, or you get money from marketers who are willing to pay you to host their advertisements. The ultimate feat is to find ways to do both at the same time. This is tricky for two reasons. One, you don’t want to turn off your visitors with ads for things they have no interest in. And two, before companies will pay, you need a sizable audience coming to your site.
Here are five great tips to lure that audience in and get them to convert.
We’re midway through our ABCs for small business and this week decided that the word that best defines the letter “K” is one that we use on a fairly regular basis – or if you work in SEO, a word that holds a lot of meaning to the success of getting your business found in an online search. The word this week is “keyword” which is defined differently in database and internet marketing terms. Continue reading
Last month, we conducted our first ever MyCorp 2012 Survey for Small Business with five quick questions on the state of small businesses in 2012 and beyond with questions that focused on consumer spending, business spending, predicted growth of the business in 2013, the social media outlet you’re looking to establish for your brand, and quite literally the state of your small business – where you’re putting your business out on the map and which states are the most popular to form a small business in!
We tallied up the votes on Constant Contact, conducted the random drawing for our lucky $50 Starbucks gift card winner (congrats to Elizabeth Sneed!), and the results are in from our voters! Continue reading
Bad business writing is something we talk about a lot at MyCorp, at least in the social media department. Inc. Magazine published a great article on the subject, and wound up rightly pointing the finger at marketers and executives who for years have relied on pointless jargon and buzzwords, hoping that this very peculiar language would excite potential clients and entice them to read on. Now most people know that is not the case – the minute we read the words ‘synergy’ or ‘value-added’ our minds begin to fuzz up and wander. But there are still PLENTY of businesses, writers, executives, and marketers who produce this drivel for no other reason than drivel is all they know how to produce. In the hopes of making business writing more interesting, here are some tips for producing better content. Continue reading
Happy Wednesday Awesome Affiliate readers! Today’s affiliate, Wpromote, leads businesses to the road of full-potential advertising. We welcome them to take the wheel and tell us a little bit about themselves:
In order for businesses to survive in today’s world of technology, advertising online is a must. Potential clients need be able to find you easily when they do a search for your business online, or they are likely to walk straight into a competitor’s arms. Small businesses often find online advertising, such as pay-per-click campaigns on Google, overwhelming and expensive and either neglect such campaigns or simply avoid them all together. Continue reading
There isn’t any big secret to getting your business brand and name out there these days, especially with so many social networking websites available at your disposal. If anything, it’s only getting easier! Not only easy, marketing a home-based business is more affordable than ever to work with, made possible with great word of mouth and social media. We scoured the web in search of a few good tips on marketing and found plenty, most of which we incorporate into our own line of work.
1. Know and Believe in Your Business Inside and Out
You just started a home-based business. Congrats! Now, er, what is it that I’m selling or providing others?
If you don’t know or if you do and just aren’t passionate about it, then how can you expect your business to take off? We know and understand our business like the backs of our hands and are always ready to describe ways that entrepreneurs can begin forming an LLC or corporation with the help of MyCorporation. When you care for and are inspired by the work that you do, it shows and others will be able to pick up on it. Moreover, they’ll want to be involved with what you do and are more willing to support a company that believes in what it does and the services it provides.
This is the promise that RealPractice is making to their customers who subscribe with MyCorporation. For now until April 30th, RealPractice will help you build a customized and professional website for $599. Included in this price will be 1 month of free website hosting. The perfect deal whether you’re looking to launch a new website for your business or just give your existing company site a makeover! Continue reading