5 Easy and Free Ways to Drive Traffic to Your Small Business Website

Anthony Karibian
Anthony Karibian, CEO of bOnline

Most small businesses today have realized a website is a vital part of their marketing plan. Many have spent weeks, maybe even months, creating a professional website to convert prospects into paying customers. So why are many small business websites failing to bring in sales? In order to attract traffic to your website, it’s important to understand that the work isn’t over once your website has gone live. Thankfully, you don’t need to be an expert or a millionaire to drive traffic to your site –  here are five free and easy ways:

Master SEO

Much of your site’s traffic will come from search engines such as Google, where your success depends on how highly your site ranks for keywords related to your business. There’s no guaranteed way to the top, but you can apply search engine optimization (SEO) best practices on your site to be in with a better chance. Think about the search terms you want to rank for and ensure these keywords are included in your website, including the header and page titles (but don’t force them in or repeat them excessively). Getting links back to your site from respected sources should also give you a boost. There are a lot of rules to good SEO, but the best place to start is with Google’s very own SEO Starter Guide, available here for free.

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How to Make the Most Out of Email Marketing

Which is more important to your everyday life – social networks or email?

Does your answer change when you’re presented with the fact that 188 billion emails are sent daily, compared to 140 million tweets and 60 million Facebook posts?

Does it change when you think about how fundamentally important email is to the online experience? After all, you can’t even sign up Twitter or Facebook without an email address.

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Why Your Small Business Needs SEO

How often do you turn to search engines like Google or Bing to find a product or service that you need? Have you ever clicked on anything on the 15th page of search results? Or the 50th? We didn’t think so. That’s why you need Search Engine Optimization (SEO) for your small business. Ninety percent of all users click on the Top 10 search results on Google, which means that you are missing out on selling your product or service to 90% of your prospective customers. Sold yet?
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5 Google+ Marketing Tips for Your Small Business

Your small business only needs to maintain a presence on Facebook and Twitter, right? Wrong. Even though Google+ can seem like an afterthought in social media, ignore it and you’ll miss out on an enormous audience. There are five things you can do on Google+ to promote yourself in a new and exciting way and boost your brand’s awareness:

1. Use the “About Page” to link your website
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5 Tips for Making More Money with Your Online Business

There are just two ways to make money from an online business: you can convince people to pay for your products or services, or you get money from marketers who are willing to pay you to host their advertisements. The ultimate feat is to find ways to do both at the same time. This is tricky for two reasons. One, you don’t want to turn off your visitors with ads for things they have no interest in. And two, before companies will pay, you need a sizable audience coming to your site.

Here are five great tips to lure that audience in and get them to convert.
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K is for Keyword

We’re midway through our ABCs for small business and this week decided that the word that best defines the letter “K” is one that we use on a fairly regular basis – or if you work in SEO, a word that holds a lot of meaning to the success of getting your business found in an online search. The word this week is “keyword” which is defined differently in database and internet marketing terms. (more…)

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MyCorp Survey Results Revealed!

Last month, we conducted our first ever MyCorp 2012 Survey for Small Business with five quick questions on the state of small businesses in 2012 and beyond with questions that focused on consumer spending, business spending, predicted growth of the business in 2013, the social media outlet you’re looking to establish for your brand, and quite literally the state of your small business – where you’re putting your business out on the map and which states are the most popular to form a small business in!

We tallied up the votes on Constant Contact, conducted the random drawing for our lucky $50 Starbucks gift card winner (congrats to Elizabeth Sneed!), and the results are in from our voters! (more…)

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Three Ways to Write Better Content for your Business

Bad business writing is something we talk about a lot at MyCorp, at least in the social media department. Inc. Magazine published a great article on the subject, and wound up rightly pointing the finger at marketers and executives who for years have relied on pointless jargon and buzzwords, hoping that this very peculiar language would excite potential clients and entice them to read on. Now most people know that is not the case – the minute we read the words ‘synergy’ or ‘value-added’ our minds begin to fuzz up and wander. But there are still PLENTY of businesses, writers, executives, and marketers who produce this drivel for no other reason than drivel is all they know how to produce. In the hopes of making business writing more interesting, here are some tips for producing better content. (more…)

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Awesome Affiliates: Wpromote

Happy Wednesday Awesome Affiliate readers! Today’s affiliate, Wpromote, leads businesses to the road of full-potential advertising. We welcome them to take the wheel and tell us a little bit about themselves:

In order for businesses to survive in today’s world of technology, advertising online is a must. Potential clients need be able to find you easily when they do a search for your business online, or they are likely to walk straight into a competitor’s arms. Small businesses often find online advertising, such as pay-per-click campaigns on Google, overwhelming and expensive and either neglect such campaigns or simply avoid them all together. (more…)

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10 Ways To Effectively Market Your Home-Based Business

There isn’t any big secret to getting your business brand and name out there these days, especially with so many social networking websites available at your disposal. If anything, it’s only getting easier! Not only easy, marketing a home-based business is more affordable than ever to work with, made possible with great word of mouth and social media. We scoured the web in search of a few good tips on marketing and found plenty, most of which we incorporate into our own line of work.

1. Know and Believe in Your Business Inside and Out

You just started a home-based business. Congrats! Now, er, what is it that I’m selling or providing others?

If you don’t know or if you do and just aren’t passionate about it, then how can you expect your business to take off? We know and understand our business like the backs of our hands and are always ready to describe ways that entrepreneurs can begin forming an LLC or corporation with the help of MyCorporation. When you care for and are inspired by the work that you do, it shows and others will be able to pick up on it. Moreover, they’ll want to be involved with what you do and are more willing to support a company that believes in what it does and the services it provides.

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