7 Tips for Promoting Environmental Action Through Social Media

7 Tips for Promoting Environmental Action through Social Media

Social media has changed the way we communicate and interact with one another. If you’re part of a movement and want to spread and share your message, social media gives you the platform to voice yourself while engaging millions of other people around the world. Whether it’s through Twitter, Facebook, or YouTube, there are plenty of platforms available to reach your target audience.

If you’re an activist, an entrepreneur, or a marketer, it’s time you take advantage of what social media has to offer and use it to advance your green agenda. Here are 7 tips on how to get started.

Continue reading

How to Make the Most Out of Email Marketing

Which is more important to your everyday life – social networks or email?

Does your answer change when you’re presented with the fact that 188 billion emails are sent daily, compared to 140 million tweets and 60 million Facebook posts?

Does it change when you think about how fundamentally important email is to the online experience? After all, you can’t even sign up Twitter or Facebook without an email address.

Continue reading

5 Google+ Marketing Tips for Your Small Business

Your small business only needs to maintain a presence on Facebook and Twitter, right? Wrong. Even though Google+ can seem like an afterthought in social media, ignore it and you’ll miss out on an enormous audience. There are five things you can do on Google+ to promote yourself in a new and exciting way and boost your brand’s awareness:

1. Use the “About Page” to link your website
Continue reading

How to Celebrate Holidays on Social Media

The digital community expects you to stay on top of major holidays year-round. It looks pretty bad when a business overlooks a widely celebrated holiday and just goes along with the usual content and strategies. Holidays are a great way to create excitement, make noise, and even boost sales. Here are some ideas to get you started:

1.       Change your cover photo

Whether you are trying to spread some Valentine’s Day love or some Christmas cheer, a great way to start is by updating your cover photos to reflect that. Social media is becoming more visual by the day, so give the people what they want – pictures! Find or create an image that reflects your business and the holiday and make it your cover photo on Facebook, Twitter, Google+ and any other platform. Continue reading

Guest Post: Can Interns Really Boost Your Business?

Finding the perfect employee for your small business can leave you caught between the proverbial rock and a hard place. You want to hire a candidate who is enthusiastic and a good fit for the position and prepared to work hard. But your budget may not allow you to pay them more beyond hourly wage or provide the full set of full time hours that they want.

Meanwhile, your current staff can’t cope with the extra work, and having an extra pair of hands would be more than welcome. So what is the solution? Continue reading

Guest Post: 10 Things Every Business Should Know About Social Media

The internet is full of articles singing the praises of social media. “It’s the most important thing ever for businesses. If you have it, your company will become bigger than Google; if you don’t, you’ll disappear faster than Pets.com (remember them?) and have to move back in with your parents.”

Let’s set the record straight. Can social media help your business make a name for itself, gain new clients, and forge relationships? Yes. Should you jump in with both feet even if you don’t understand social media so your company can become an overnight success? No. That’s not going to happen. Continue reading

MyCorp Survey Results Revealed!

Last month, we conducted our first ever MyCorp 2012 Survey for Small Business with five quick questions on the state of small businesses in 2012 and beyond with questions that focused on consumer spending, business spending, predicted growth of the business in 2013, the social media outlet you’re looking to establish for your brand, and quite literally the state of your small business – where you’re putting your business out on the map and which states are the most popular to form a small business in!

We tallied up the votes on Constant Contact, conducted the random drawing for our lucky $50 Starbucks gift card winner (congrats to Elizabeth Sneed!), and the results are in from our voters! Continue reading

Guest Post: Do You Have Business Liability Insurance?

Business liability insurance isn’t a luxury; it’s a necessity for your business in the event of a potential lawsuit.

Say you’re a physical therapist with your own business. You’re crushin’ it in your biz and then boom! Out of nowhere, one of your old clients sends you a letter and is suing you because he tripped and fell inside your waiting room. Your heart is racing and the last thing you need is to deal with this. Continue reading

How to Select the Right Social Media Service For Your Company

There are a ton of social media sites and services out there. Nearly every major network has a handful of tiny competitors, who all hope that they can attract even a small percentage of the unique visitors checking out their behemoth counterparts. Understandably, this can create some confusion for new businesses. Which networks should you focus on? Do you need to have a profile on every single one? Or can you just hit the big guys and skip the little ones? Well the answers aren’t a simple yes or no, but there are some questions you can ask yourself to help figure out where you should focus your resources, and who you can ignore.

1. What is the size of the service?

Continue reading