For over 100 years, conversation hearts have communicated loving messages in the weeks leading up to Valentine’s Day. Their phrases are legendary—sweet nothings meant to charm objects of affection.
The magic of these messages is that they also serve as great reminders of how to treat our clients and customers in the business world.
One of the most popular ways to talk to customers in the modern age is across social media—specifically Twitter. It dawned on us recently that the social channel has a lot in common with candy hearts: The sender hopes to dazzle the recipient of the message; the ideas being communicated are often consistent, and above all else, the phrasing is short and sweet by design.
Here are five ways that candy heart philosophy can help you share love for your customers on Twitter.
1) Sweet Talk
It may seem like common sense, but it’s a rule that bears repeating: always stay positive on social media. When you’re tweeting, especially on behalf of your brand, maintaining a pleasant tone is vital. Smile as you write to ensure your words convey what’s intended. Your customers will smile when they read them. Think sunshine; rainbows; that addictive song by Pharrell Williams—whatever it takes to keep your spirits lifted in the social setting.
Social media has changed the way we communicate and interact with one another. If you’re part of a movement and want to spread and share your message, social media gives you the platform to voice yourself while engaging millions of other people around the world. Whether it’s through Twitter, Facebook, or YouTube, there are plenty of platforms available to reach your target audience.
If you’re an activist, an entrepreneur, or a marketer, it’s time you take advantage of what social media has to offer and use it to advance your green agenda. Here are 7 tips on how to get started.
Which is more important to your everyday life – social networks or email?
Does your answer change when you’re presented with the fact that 188 billion emails are sent daily, compared to 140 million tweets and 60 million Facebook posts?
Does it change when you think about how fundamentally important email is to the online experience? After all, you can’t even sign up Twitter or Facebook without an email address.
Your small business only needs to maintain a presence on Facebook and Twitter, right? Wrong. Even though Google+ can seem like an afterthought in social media, ignore it and you’ll miss out on an enormous audience. There are five things you can do on Google+ to promote yourself in a new and exciting way and boost your brand’s awareness:
1. Use the “About Page” to link your website
The digital community expects you to stay on top of major holidays year-round. It looks pretty bad when a business overlooks a widely celebrated holiday and just goes along with the usual content and strategies. Holidays are a great way to create excitement, make noise, and even boost sales. Here are some ideas to get you started:
1. Change your cover photo
Whether you are trying to spread some Valentine’s Day love or some Christmas cheer, a great way to start is by updating your cover photos to reflect that. Social media is becoming more visual by the day, so give the people what they want – pictures! Find or create an image that reflects your business and the holiday and make it your cover photo on Facebook, Twitter, Google+ and any other platform. Continue reading
Finding the perfect employee for your small business can leave you caught between the proverbial rock and a hard place. You want to hire a candidate who is enthusiastic and a good fit for the position and prepared to work hard. But your budget may not allow you to pay them more beyond hourly wage or provide the full set of full time hours that they want.
Meanwhile, your current staff can’t cope with the extra work, and having an extra pair of hands would be more than welcome. So what is the solution? Continue reading
The internet is full of articles singing the praises of social media. “It’s the most important thing ever for businesses. If you have it, your company will become bigger than Google; if you don’t, you’ll disappear faster than Pets.com (remember them?) and have to move back in with your parents.”
Let’s set the record straight. Can social media help your business make a name for itself, gain new clients, and forge relationships? Yes. Should you jump in with both feet even if you don’t understand social media so your company can become an overnight success? No. That’s not going to happen. Continue reading
Last month, we conducted our first ever MyCorp 2012 Survey for Small Business with five quick questions on the state of small businesses in 2012 and beyond with questions that focused on consumer spending, business spending, predicted growth of the business in 2013, the social media outlet you’re looking to establish for your brand, and quite literally the state of your small business – where you’re putting your business out on the map and which states are the most popular to form a small business in!
We tallied up the votes on Constant Contact, conducted the random drawing for our lucky $50 Starbucks gift card winner (congrats to Elizabeth Sneed!), and the results are in from our voters! Continue reading
Business liability insurance isn’t a luxury; it’s a necessity for your business in the event of a potential lawsuit.
Say you’re a physical therapist with your own business. You’re crushin’ it in your biz and then boom! Out of nowhere, one of your old clients sends you a letter and is suing you because he tripped and fell inside your waiting room. Your heart is racing and the last thing you need is to deal with this. Continue reading
There are a ton of social media sites and services out there. Nearly every major network has a handful of tiny competitors, who all hope that they can attract even a small percentage of the unique visitors checking out their behemoth counterparts. Understandably, this can create some confusion for new businesses. Which networks should you focus on? Do you need to have a profile on every single one? Or can you just hit the big guys and skip the little ones? Well the answers aren’t a simple yes or no, but there are some questions you can ask yourself to help figure out where you should focus your resources, and who you can ignore.
1. What is the size of the service?