Business Highlight: BizStarters

For the past seven years, Americans age 55-65 have been the fastest-growing group of new business owners in the U.S.

And, for past twenty-one years, Jeff Williams and his team of business start-up coaches have specialized in guiding more than 4,000 Boomers to turn good ideas into great businesses through their participation in the company’s Virtual Incubator Business Start-Up Program.

The essential planning tool of the program is the Ultimate Boomer Business Launch Workbook, selected by the editors of Kipinger’s Personal Finance magazine as “The Best Entrepreneurial Guide For People Over 50”. The 167-page planning workbook features twenty-five step-by-step planning modules that offer every insider planning tip, every street-smart resource and every cost-saving technique that Jeff Williams has developed in more than two decades of counseling new Boomer entrepreneurs. New for 2010 are a series of step-by-step instructions in how to use top online service providers, like MyCorporation.com, to quickly and professionally launch a new business.

Jeff is pleased to offer a tip taken directly from the Ultimate Boomer Business Launch Workbook. “Word-of-mouth marketing has been proven to get more attention than any other promotional tactic. And one of the most powerful ways to get word-of-mouth going for your business also turns out to be one of the most cost-effective: sending out publicity stories. For around $80 per publicity release, prweb.com guides you in writing a powerful news story and then sends it out electronically to thousands of online news sources.”

– MyCorp Web only special of $24.95.
– Order online at Https://www.ultimateboomerbizguides.com

Deborah Sweeney

Deborah Sweeney is an advocate for protecting personal and business assets for business owners and entrepreneurs. With extensive experience in the field of corporate and intellectual property law, Deborah provides insightful commentary on the benefits of incorporation and trademark registration.

Education: Deborah received her Juris Doctor and Master of Business Administration degrees from Pepperdine University, and has served as an adjunct professor at the University of West Los Angeles and San Fernando School of Law in corporate and intellectual property law.

Experience: After becoming a partner at LA-based law firm, Michel & Robinson, she became an in-house attorney for MyCorporation, formerly a division in Intuit. She took the company private in 2009 and after 10 years of entrepreneurship sold the company to Deluxe Corporation. Deborah is also well-recognized for her written work online as a contributing writer with some of the top business and entrepreneurial blogging sites including Forbes, Business Insider, SCORE, and Fox Business, among others.

Fun facts/Other pursuits: Originally from Southern California, Deborah enjoys spending time with her husband and two sons, Benjamin and Christopher, and practicing Pilates. Deborah believes in the importance of family and credits the entrepreneurial business model for giving her the flexibility to enjoy both a career and motherhood. Deborah, and MyCorporation, have previously been honored by the San Fernando Valley Business Journal’s List of the Valley’s Largest Women-Owned Businesses in 2012. MyCorporation received the Stevie Award for Best Women-Owned Business in 2011.