For the past seven years, Americans age 55-65 have been the fastest-growing group of new business owners in the U.S.

And, for past twenty-one years, Jeff Williams and his team of business start-up coaches have specialized in guiding more than 4,000 Boomers to turn good ideas into great businesses through their participation in the company’s Virtual Incubator Business Start-Up Program.

The essential planning tool of the program is the Ultimate Boomer Business Launch Workbook, selected by the editors of Kipinger’s Personal Finance magazine as “The Best Entrepreneurial Guide For People Over 50”. The 167-page planning workbook features twenty-five step-by-step planning modules that offer every insider planning tip, every street-smart resource and every cost-saving technique that Jeff Williams has developed in more than two decades of counseling new Boomer entrepreneurs. New for 2010 are a series of step-by-step instructions in how to use top online service providers, like, to quickly and professionally launch a new business.

Jeff is pleased to offer a tip taken directly from the Ultimate Boomer Business Launch Workbook. “Word-of-mouth marketing has been proven to get more attention than any other promotional tactic. And one of the most powerful ways to get word-of-mouth going for your business also turns out to be one of the most cost-effective: sending out publicity stories. For around $80 per publicity release, guides you in writing a powerful news story and then sends it out electronically to thousands of online news sources.”

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