Starting a New Business? It’s in your Brand.

Starting a new business and growing an existing business require diligence and perseverance.  An ongoing attention to acquiring new customers, building a brand and getting your business “out there” are required.  It’s not easy to stay on top of everything, but without a brand and customers who will recognize and purchase based upon brand recognition and trust, it is difficult to continue to grow a business.

Logos and brands are a great way to gain recognition for your product or service.  Building a brand often equates with building awareness and trust of your products or services.  That’s why finding the right brand to represent your business is important.  It’s important that customers can understand from your logo or brand name what your business is and what it stands for.  Some businesses have a word that represents their brand.  Some businesses choose a stylized way of representing their brand.  Many have a slogan.  Ours is “Entrepreneurs Welcome”, for example.

Whatever it is that makes your business your business, it’s important that it represents what your business does and what it stands for – enabling your customers to recall, use and then recommend your products or services. Ultimately, that is how a business can grow.  Sometimes a brand or logo develop over time; sometimes it is developed before the business even gets off the ground.

If you need help developing your logo, our friends and partners and LogoDesignGuru are happy to help (see the offer to the right). Also, MyCorporation offers trademark searches and registrations that will protect your logo throughout the United States – a great way to protect the intellectual property your business has developed.

Wishing you and your business continued success!

Deborah Sweeney

Deborah Sweeney is an advocate for protecting personal and business assets for business owners and entrepreneurs. With extensive experience in the field of corporate and intellectual property law, Deborah provides insightful commentary on the benefits of incorporation and trademark registration. Education: Deborah received her Juris Doctor and Master of Business Administration degrees from Pepperdine University, and has served as an adjunct professor at the University of West Los Angeles and San Fernando School of Law in corporate and intellectual property law. Experience: After becoming a partner at LA-based law firm, Michel & Robinson, she became an in-house attorney for MyCorporation, formerly a division in Intuit. She took the company private in 2009 and after 10 years of entrepreneurship sold the company to Deluxe Corporation. Deborah is also well-recognized for her written work online as a contributing writer with some of the top business and entrepreneurial blogging sites including Forbes, Business Insider, SCORE, and Fox Business, among others. Fun facts/Other pursuits: Originally from Southern California, Deborah enjoys spending time with her husband and two sons, Benjamin and Christopher, and practicing Pilates. Deborah believes in the importance of family and credits the entrepreneurial business model for giving her the flexibility to enjoy both a career and motherhood. Deborah, and MyCorporation, have previously been honored by the San Fernando Valley Business Journal’s List of the Valley’s Largest Women-Owned Businesses in 2012. MyCorporation received the Stevie Award for Best Women-Owned Business in 2011.

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