Categories: MyCorp News

Press Time…

New businesses may have a hard time getting new customers because they don’t always have extensive marketing dollars. A press release is a great way to get customers to take notice without having to spend an exorbitant amount of money on marketing.

In terms of marketing, a press release is a story that may interest the general public or a market segment relating to your business or organization. The purpose of a press release is to inform the world of your news item. A press release is not supposed to be to “make a sale” per se. Instead, you should answer the “W” questions (who, what, where, when and why), providing the media with useful information about your organization, product, service or event.

The format of a press release tends to be more objective than promotional and is sometimes in interview format (but marketing hype is typically not well received by media outlets). A press release is submitted to media distribution outlets in the hopes that they will run with the story and/or request an interview.

Among the many methods for advertising your products or services, a press release can be an inexpensive tool. Happy writing!

Deborah Sweeney

Deborah Sweeney is an advocate for protecting personal and business assets for business owners and entrepreneurs. With extensive experience in the field of corporate and intellectual property law, Deborah provides insightful commentary on the benefits of incorporation and trademark registration.

Education: Deborah received her Juris Doctor and Master of Business Administration degrees from Pepperdine University, and has served as an adjunct professor at the University of West Los Angeles and San Fernando School of Law in corporate and intellectual property law.

Experience: After becoming a partner at LA-based law firm, Michel & Robinson, she became an in-house attorney for MyCorporation, formerly a division in Intuit. She took the company private in 2009 and after 10 years of entrepreneurship sold the company to Deluxe Corporation. Deborah is also well-recognized for her written work online as a contributing writer with some of the top business and entrepreneurial blogging sites including Forbes, Business Insider, SCORE, and Fox Business, among others.

Fun facts/Other pursuits: Originally from Southern California, Deborah enjoys spending time with her husband and two sons, Benjamin and Christopher, and practicing Pilates. Deborah believes in the importance of family and credits the entrepreneurial business model for giving her the flexibility to enjoy both a career and motherhood. Deborah, and MyCorporation, have previously been honored by the San Fernando Valley Business Journal’s List of the Valley’s Largest Women-Owned Businesses in 2012. MyCorporation received the Stevie Award for Best Women-Owned Business in 2011.