Categories: Advice

Keep it Simple…Do What You Know!

Looking for work? Unhappy with your current job? Searching for the next big idea? People are ready to start their own businesses today! In fact, in these tough economic times, the amount of entrepreneurs in the U.S. is up. The question that stops many people from starting their own business is usually “What exactly will my company do?” The answer to this question is often more simple than it seems. Do what you know! If you have years worth of experience, interest, and contacts in a certain field, make that the perfect business for you. If you love making baked goods, maybe you could own a bakery. If you have a pristine garden, maybe landscaping your community will be your business idea. Maybe you’re a fashionista, and high end fashion is in your future. Similarly, 2 fashionable women noticed a niche in the fashion world and now have a thriving business, even amidst the recession. Take a look at this article excerpt:

Madeline Passarelli didn’t have any fantasies about the fashion business. Cutting her sartorial teeth from a young age at her father’s apparel company, then as editor for several style magazines, she was schooled in the less-than-glamorous aspects of design and distribution. But one lesson in style led her into entrepreneurship
Looking fabulous shouldn’t require a small fortune, especially when trendy threads get relegated to the back of the closet after just one season.
Translating that principle into a profitable venture put Passarelli on the cutting edge of an emerging industry. As founder of the aptly named Wear Today, Gone Tomorrow, she’s one of the leaders in a nascent group of startups offering short-term rental of luxury apparel and accessories to customers eager to sport designer labels, not empty wallets.

For the rest of the article, visit: Https://www.entrepreneur.com/article/217262

Don’t try to revolutionize a product in an industry in which you don’t have any experience . Follow billionaire Warren Buffett’s strategy and invest in what you know. As Mr. Buffet says, “…enjoy the process far more than the proceeds” and you will likely be wildly successful. Get started today and good luck!

Deborah Sweeney

Deborah Sweeney is an advocate for protecting personal and business assets for business owners and entrepreneurs. With extensive experience in the field of corporate and intellectual property law, Deborah provides insightful commentary on the benefits of incorporation and trademark registration.

Education: Deborah received her Juris Doctor and Master of Business Administration degrees from Pepperdine University, and has served as an adjunct professor at the University of West Los Angeles and San Fernando School of Law in corporate and intellectual property law.

Experience: After becoming a partner at LA-based law firm, Michel & Robinson, she became an in-house attorney for MyCorporation, formerly a division in Intuit. She took the company private in 2009 and after 10 years of entrepreneurship sold the company to Deluxe Corporation. Deborah is also well-recognized for her written work online as a contributing writer with some of the top business and entrepreneurial blogging sites including Forbes, Business Insider, SCORE, and Fox Business, among others.

Fun facts/Other pursuits: Originally from Southern California, Deborah enjoys spending time with her husband and two sons, Benjamin and Christopher, and practicing Pilates. Deborah believes in the importance of family and credits the entrepreneurial business model for giving her the flexibility to enjoy both a career and motherhood. Deborah, and MyCorporation, have previously been honored by the San Fernando Valley Business Journal’s List of the Valley’s Largest Women-Owned Businesses in 2012. MyCorporation received the Stevie Award for Best Women-Owned Business in 2011.

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