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Business Cards: A Tiny Tool That Makes A Big Impact

One of the most powerful, yet ignored, weapons in any businesses’ marketing arsenal is their business card. The business card is more than just a piece of paper with a company’s logo and a person’s contact details. Business cards are now considered a critical contact point of companies to the world.

Today, most companies consider their business card a marketing tool. The card is an advertisement that communicates not just their employee’s contact details, but also the overall image of the business. An artistic, glossy card, for example, would give an impression of a company that values individuality and creativity. Traditional, conservative-looking business cards scream an old traditional corporate atmosphere. In business people do not judge a book by its cover; they judge a company by its business card. Broadcasting such a large amount of information about your business on such a small platform makes the card important for business of all sizes. Utilizing this tiny tool will enhance your business’s networking strategy in many ways.

Business cards serve as great ice breakers. The exchange of business cards with potential customers is a painless method for breaking the ice in new relationships. Your business card divulges what you are selling. It should be made perfectly clear on the card what you have to offer. Often, a company name by itself does not accomplish this fundamental mission. However, a descriptive catchphrase on a business card can effectively do the trick.

Your business card is a treasure trove of contact information. Multiple ways to contact you are recommended, including phone number, cell phone number, email, and a physical address. Since your business card often makes that all-important first impression, it is essential that your card is effective, informative and impressive. Avoid the mundane. While the information on business cards is fundamental, their appearance is paramount. Stock, design, and ink colors all matter. In every kind of business undertaking, you want to stand out from the pack and give yourself an edge. Start with your business card.

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Deborah Sweeney

Deborah Sweeney is an advocate for protecting personal and business assets for business owners and entrepreneurs. With extensive experience in the field of corporate and intellectual property law, Deborah provides insightful commentary on the benefits of incorporation and trademark registration.

Education: Deborah received her Juris Doctor and Master of Business Administration degrees from Pepperdine University, and has served as an adjunct professor at the University of West Los Angeles and San Fernando School of Law in corporate and intellectual property law.

Experience: After becoming a partner at LA-based law firm, Michel & Robinson, she became an in-house attorney for MyCorporation, formerly a division in Intuit. She took the company private in 2009 and after 10 years of entrepreneurship sold the company to Deluxe Corporation. Deborah is also well-recognized for her written work online as a contributing writer with some of the top business and entrepreneurial blogging sites including Forbes, Business Insider, SCORE, and Fox Business, among others.

Fun facts/Other pursuits: Originally from Southern California, Deborah enjoys spending time with her husband and two sons, Benjamin and Christopher, and practicing Pilates. Deborah believes in the importance of family and credits the entrepreneurial business model for giving her the flexibility to enjoy both a career and motherhood. Deborah, and MyCorporation, have previously been honored by the San Fernando Valley Business Journal’s List of the Valley’s Largest Women-Owned Businesses in 2012. MyCorporation received the Stevie Award for Best Women-Owned Business in 2011.