Categories: AdviceBloggingWebsite

5 Must-Have Pages for Small Business Websites

Putting together a website for a newly formed small business presents a multitude of angles to examine it from. You want the site to show off your new service or product for sale without being in your face about it (i.e. pop-up ads) but still the main focal point of the site. You strive for a professional design and user-friendly readable content. You’re aiming for a site that is fresh and fun, unlike the typical cookie cutter sites you’ve been to in the past. It’s easy to create these sites and focus on your service, but there are 5 pages that definite musts to include on any successful new (or existing, it’s never too late to revamp a site!) website.

1) About Us

It couldn’t be more simply put. About Us is where you’ll find the story behind the background of the company and its roots. It’s also where you will find information on the members within a business. We’re currently in the process of creating a remodeled About Us page with photos of our team members. Placing photos of those who work within a company is a great way to give visitors a “behind the scenes” look into your business. Write up a blurb on your background history and also include a downloadable PDF of your press kit containing your M.O.

2) Careers

Do you have any open positions within your company? Skip Craigslist and LinkedIn (for now) and put them up on your website first! Interested individuals who want to work within your company will try to go directly to the source before visiting a job posting site so they can get a leg up on the position requirements and salary expectations to see if they are qualified. Be sure to keep this page regularly updated- if not you’ll still receive resumes for positions that have been filled some time ago.

3) Company Blog

Just as the pictures give you an insider’s look into the company team members, hear what they have to say via a blog post. Company blogs are rapidly becoming one of the biggest absolute musts for any strong business site as they provide information about upcoming products, promotions, and tips for their readers. It’s also one of the biggest areas of the site where you can be creative and write in a more conversational, shorter tone. Keep your blog updated as often as possible and remember to use quality information in posting instead of filler just for the sake of blogging.

4) Contact Us

Where in the world are you located? Do you have more questions or concerns? Interested in signing up with a newsletter? Here’s the place to provide all of that information and more with just a click of the mouse on “submit.” Contact us pages usually offer built in templates for you to submit your message to an administrator who will get back to your question shortly. They also make a great place to submit any comments you may have for the company, from compliments to ideas for blog posts.

5) Press Features

Show off where you’ve been mentioned in the press here! Press features allow you to post links to buzzworthy articles in the news that you or your company may have been featured in. You can also include embedded videos from YouTube, podcasts, and awards that you’ve won here too. Your business is one to be proud of so show it off to the world!

Deborah Sweeney

Deborah Sweeney is an advocate for protecting personal and business assets for business owners and entrepreneurs. With extensive experience in the field of corporate and intellectual property law, Deborah provides insightful commentary on the benefits of incorporation and trademark registration. Education: Deborah received her Juris Doctor and Master of Business Administration degrees from Pepperdine University, and has served as an adjunct professor at the University of West Los Angeles and San Fernando School of Law in corporate and intellectual property law. Experience: After becoming a partner at LA-based law firm, Michel & Robinson, she became an in-house attorney for MyCorporation, formerly a division in Intuit. She took the company private in 2009 and after 10 years of entrepreneurship sold the company to Deluxe Corporation. Deborah is also well-recognized for her written work online as a contributing writer with some of the top business and entrepreneurial blogging sites including Forbes, Business Insider, SCORE, and Fox Business, among others. Fun facts/Other pursuits: Originally from Southern California, Deborah enjoys spending time with her husband and two sons, Benjamin and Christopher, and practicing Pilates. Deborah believes in the importance of family and credits the entrepreneurial business model for giving her the flexibility to enjoy both a career and motherhood. Deborah, and MyCorporation, have previously been honored by the San Fernando Valley Business Journal’s List of the Valley’s Largest Women-Owned Businesses in 2012. MyCorporation received the Stevie Award for Best Women-Owned Business in 2011.