Categories: MyCorp News

Our Top Ten Posts Of 2011

As the end of the year approaches, it’s easy to find yourself contemplating the events of the past year; a great time of reflection for business owners. What was effective for your business? What wasn’t?
In the name of reflection, here are MyCorporation’s top blog posts from 2011:

MyCorporation on KCAL 9
January 11, 2011
We posted about Deborah being featured on KCAL 9 as a business expert. The post discusses the business tips she provided in the interview and attaches the actual clip. We always love when our CEO gets featured, and by doing so, helps audience member better understand the ins and outs of business.

MyCorporation How To: Branding Your Small Business
February 22, 2011
Branding is a constant factor of importance in owning a small business. Unless you’re a huge corporation like Pepsi (for those who think young) you’re going to need a little more than word-of-mouth marketing and a few commercials and billboards to define your brand to the public. Building your brand is a whole different game when you’re a small business and this post helps to lay that out.

10 Ways To Effectively Market Your Home-Based Business
April 27, 2011
Marketing is another important factor in small business success. This post gives 10 in-depth tips for sending your business in the right direction.

3 Reasons Why Small Biz Owners Deserve Summer Vacations
May 27, 2011
Everyone needs to be reminded every now and then to slow down and take it easy, especially those constantly on-the-go entrepreneurs.

Be Careful the Next Time You Order a Double Shot at Starbucks!
June 20, 2011
Remember when Starbucks announced that they were going to start offering alcohol at one of their locations? This post discusses whether that was a smart move on Starbucks’ part from a business standpoint.

How Start-Ups Can Save the World… or At Least Aid the Economic Recovery Effort
June 27, 2011
This relevant to the times post shows the benefits of start-ups in a time of economic hopelessness; a light at the end of the tunnel.

Four Ways to Completely Ruin A Skype Interview
August 22, 2011
As Skype interviews rise in popularity, this post is filled with good tips of what not to do when being interviewed via your webcam.

Top CEO Apologies and Lessons Learned from Them
September 26, 2011
Remember getting upset over the sudden price increase in your Netflix account this past summer? Netflix CEO Reed Hastings does. Along with Hastings’, this post looks at fellow CEO apologies to their customers and how their actions affected their business.

“Think Global, Act Local”
November 28, 2011
How could we pass up mentioning our post on small Business Saturday- the very best small business holiday of the year!

Happy Customer Appreciation Day!
December 19, 2011
Lastly and most recently, we wrote up a post thanking all of our wonderful customers for all of their overwhelming support through not just 2011 but all of the years MyCorporation has been in business. We wouldn’t be us without all of you!

Deborah Sweeney

Deborah Sweeney is an advocate for protecting personal and business assets for business owners and entrepreneurs. With extensive experience in the field of corporate and intellectual property law, Deborah provides insightful commentary on the benefits of incorporation and trademark registration.

Education: Deborah received her Juris Doctor and Master of Business Administration degrees from Pepperdine University, and has served as an adjunct professor at the University of West Los Angeles and San Fernando School of Law in corporate and intellectual property law.

Experience: After becoming a partner at LA-based law firm, Michel & Robinson, she became an in-house attorney for MyCorporation, formerly a division in Intuit. She took the company private in 2009 and after 10 years of entrepreneurship sold the company to Deluxe Corporation. Deborah is also well-recognized for her written work online as a contributing writer with some of the top business and entrepreneurial blogging sites including Forbes, Business Insider, SCORE, and Fox Business, among others.

Fun facts/Other pursuits: Originally from Southern California, Deborah enjoys spending time with her husband and two sons, Benjamin and Christopher, and practicing Pilates. Deborah believes in the importance of family and credits the entrepreneurial business model for giving her the flexibility to enjoy both a career and motherhood. Deborah, and MyCorporation, have previously been honored by the San Fernando Valley Business Journal’s List of the Valley’s Largest Women-Owned Businesses in 2012. MyCorporation received the Stevie Award for Best Women-Owned Business in 2011.