The core of your LinkedIn success comes from your profile. Without a reputable and
1) Personal Profile
It all starts with you. As the CEO of your small business, your profile will be looked at more than any other employee of the company. This means you need to make sure you have an appropriate profile picture and cover photo. You are fourteen times more likely to get noticed with a profile photo. In terms of cover photos, make sure that you photo is the right size (1400px x 425px). Finally, you need to make sure your professional, scholastic, and recreational activities are completely up-to-date. When the CEO of a company looks good, the company looks even better.
2) Employees’ Profiles
Encourage your employees to update their profile as well. This is a tricky subject to bring
3) Company Page
Once you and your employees are set to go, it’s time to create your company’s very own page. Your company page should serve three purposes: connect with your customers, present the company as official and trustworthy, and recruit the best of LinkedIn. First, connect to your customers through your company updates. Links and questions are
The great part about LinkedIn is that it will often tell you about opportunities to enhance your profile. The important thing to remember is brand cohesion. Your profile, employees’ profiles, and company page should all be connected and frequently updated. The purpose of LinkedIn is to show off your professionalism and trustworthiness. The easiest way to fulfill this is through a robust company page. Ready for the next step? Head over to LinkedIn Series Part 2: Attracting Your Base Organically!
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