Truth: tech savvy or not, being on a social network like LinkedIn is a huge benefit to learning more about your industry and framing your personal brand. You build connections, scroll through newsfeeds and learn about organizations around the world. You share, like and comment as yourself.
All is simple until you realize that your company’s page needs that same, personalized feel. The intimidating part? Your branded LinkedIn page is now on your shoulders with your already busy schedule.
So. Much. Pressure.
Breathe.
Simplicity leads to big measures. Whether you have one hour or 30 days available to get your social creativity rolling, any of these tips will steer your business’ LinkedIn page in the right direction.
Come up with your person: Is your brand more masculine? And if so, does he wear skinny jeans and a beanie or a button-down and slacks? Does he have tattoos or well-groomed hair? Is your guy from Detroit or Houston?
Let your mind wander. Scratch out ideas even if they don’t make sense—literally have a brainstorm the size of Yosemite Falls. The more personality traits about your guy or gal, the better. Once you figure out who your person is, the voice comes naturally. Become an actor of this newfound voice and craft every caption on your LinkedIn posts now as Joe Shmoe. Or Beyoncé’s alter ego. You can make your company’s voice anyone to suit your needs and goals.
The challenge: You can’t determine what your employees share on their personal social media.
The opportunity: An encouragement or incentive for your staff to engage can include anything from helping build their professional brand to giving them a purpose in the growth of your business or even granting a chance to win a day off. For every employee who likes, comments or shares a piece of your content, you now become exposed to a new Rolodex of lead generation. Just saying.
Highly customizable, these tips allow you to be proactive and not overwhelmed. Give yourself a few days to decide what’s both necessary and achievable with your agenda. Taking on these exercises will show an immediate impact on your engagement, website traffic and lead generation. Oh, and bonus tip—always, always, always include a link in your caption (preferably a shortened one from a tracking-generated tool like Bitly). That’s it for now, I promise. Go forth and conquer your LinkedIn page.
Kate Lynch is the Social Media Manager at Flash Global, which designs and implements end-to-end service supply chain strategies for rapidly expanding companies. She loves the outdoors, technology and an endless pot of coffee. Connect with her on LinkedIn.
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