Deborah Sweeney

Author Biography

is the CEO of MyCorporation.com. MyCorporation is a leader in online legal filing services for entrepreneurs and businesses, providing start-up bundles that include corporation and LLC formation, registered agent, DBA, and trademark & copyright filing services. MyCorporation does all the work, making the business formation and maintenance quick and painless, so business owners can focus on what they do best.

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http://www.mycorporation.com/

Experts Weigh In: How I Think Outside of the Cubicle

Experts Weigh In: How I Think Outside of the CubicleAh, summertime. Warm days filled with plenty of sunnin’ and funnin’… but you’re marooned at your computer in the office while seemingly everyone else in the world is outside having the time of their lives. If you feel like it’s time to shake things up this summer at the workplace, take the advice of these 17 entrepreneurial pros to step away from the cubicle and get the team hiking, biking, and zip-lining!

1) “At Clarke, we have garden plots on the campus for people to grow their own veggies as snacks. People line up for the chance to weed, water, and more! We have a day of giving, where we go out as a company and do things like harvest heirloom seeds and work in soup kitchens. We just began the process of converting our campus to having a natural prairie walking path one open to the community as well.”

- Laura McGowan, The McGowan Group

2) “We’re a virtual company so we get 100% of our work done from home and encourage our full-time employees (60+ people) to get up and moving out of their home offices. This summer, our Co-Founder Dennis Najjar instituted the 150 Mile Challenge, challenging employees to walk 150 miles over the course of the summer and rewarding those who complete it with $150 prize. The challenge runs from May 1st to August 31st and nearly half the employees joined in, using FitBits, phone apps and other tracking methods to log their miles. So far we’ve logged more than 2,000 miles! We’ve dubbed it #150ADCMiles!”

- Andrea Boccard, Marketing Manager, AccountingDepartment.com, LLC 

3) “Employees of The Guardian Life Insurance Company of America (Guardian), one of the nation’s largest mutual life insurers and a leading provider of employee benefits, hosted a flash event on June 11 to show support for The New York City Police Museum (NYCPM), which, like Guardian, was displaced from its home following the devastating effects of Hurricane Sandy. However, unlike Guardian, the Museum has yet to return to its home at Old Slip due to the extent of the storm-related damages. Over 100 Guardian employees performed a dance routine at Old Slip Park (adjacent to The NYCPM’s permanent home at 100 Old Slip) for about 3-4 minutes, then quickly dispersed. The official video can be viewed on YouTube here.”

- Ana Sandoval, Manager, Media Relations, The Guardian Life Insurance Company

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ABCs of Small Business Industry: A is for Accounting

Here at MyCorp, we love talking about small business, as the sheer variety of small businesses available to start up is simply astounding. There is no, one, ubiquitous small business industry. Retailers, lawyers, restaurateurs, accountants – nearly every profession can be spun into a business!

With that in mind, we’re bringing you the ABCs of Small Business Industry as our latest post series on our blog. Over the next few months, we’ll be looking at the major industries that make up the small business world, taking a look at the different types of businesses, and helping people within these various industries start their own companies.

Without further ado, we present the first in what we hope will be an educational and enjoyable series – A is for Accounting.

Accountant

What do you need to create your own accounting practice?

First, you need to be licensed. A Certified Public Accountant has to pass a Uniform CPA exam, and you can’t legally offer your services as an accountant without some sort of credentialing. Licensing and certification will also vary state-to-state, so make sure you research what your state requires of an accountant before you open up your practice. If all of your ducks are in a row, opening up your own firm is like opening any other small business. You need a DBA name, and you have to apply for all of your local/state business and operating licenses. You should also have some sort of professional liability insurance, just to protect yourself, and if you hire anyone or bring on a partner, you’ll need an Employer Identification Number (EIN).

Once all of that is taken care of you’ll have a sole-proprietorship, or a partnership if you have a partner. However, this type of business can leave you personally liable for any debt resulting from lawsuits, debt, or negligence and it’s a good idea to consider forming a separate business entity.

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Business Basics – Cross-Blogging

Content marketing is amazing. Studies have found that inbound and content marketing cost 62% less than traditional marketing, and yet brings in three-times as many leads. If you don’t blog, you’re missing out on a huge marketing opportunity, and a great chance to network. Over the last year or so, we’ve really amped up our cross-blogging, and we’ve seen some amazing results. New markets have opened up, our web presence has never been bigger, and we’ve made some great new partners. cross-blogging

But, in finding new partners to blog with, we’ve noticed that some businesses don’t know the first thing about cross-blogging. So to help those of you experimenting with inbound marketing out, here are a few tips on how to make your cross-blogging experience positive and rewarding.

Make suggestions and share ideas

Some of the best articles we’ve ever written have come from ideas brainstormed with our cross-blogging partners. However, entrepreneurs can be a little skittish when it comes to sharing ideas. Now when a business is built on an idea, guarding it makes a lot of sense, but if that idea is nothing more than a possible topic for an 800-word article, you don’t have to treat it like a trade secret. So feel free to pitch ideas with your partners, and build off of each other’s suggestions. A major part of cross-blogging is networking. You want to forge a strong, working relationship with the people you partner with, and brainstorming is a great way to do just that.

Keep the relationship light

New bloggers sometimes get a bit overly zealous when contributing or accepting a post. Before anything is written, they want a thirty-page contract filled out in triplicate and faxed to their attorney’s office. Remember, you aren’t sharing revenue or starting a business together. You’re cross-blogging. A few simple requests like ‘don’t plagiarize’ and ‘don’t publish this somewhere else’ are really all that you need.

Don’t ask your partner to do all the work

We feel like this should go without saying, but we’ve had way, waytoo many potential partners ask us to just write the post for them. There’s no quicker way to ruin this networking and marketing opportunity than by shirking all of your responsibility and expecting someone else to pick up the slack. Treat others the way you want to be treated. Would you want a crummy, hastily written article, riddled with spelling and grammar errors on your blog? We doubt it. Any articles you send to your partner should be insightful, unique, and engaging, and you should expect the same of them. That way no one feels slighted, and your new partnership starts off right. 

Interested in contributing a guest post? We’d love to talk to you! Click here to read our author guidelines, pitch an idea, and get in contact with our social media team.

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Experts Weigh In: How I Keep My Business From Burning Out

How I Keep My Business From Burning OutSummer is finally here, and for small business owners everywhere this is the time to relax and take a breather from last winter’s busy season, keeping up with resolutions from New Year’s, and filing taxes in the spring. But for some entrepreneurs, stopping to take a breather can easily mean just stopping… period. Before you burn out on your start-up, let our panel of 23 professionals fill you in on what you can start doing this summer to pump up your business and have a lot of fun, while beating the summer heat!

1) “We are based in gorgeous Santa Monica, CA, and are a walk away from the beach which means some of the most stunning work breaks you can think of. Given that this summer is the World Cup and we are a very diverse company, we encourage everyone to wear their country’s jerseys and will be showing major games in our movie room. We will also be sponsoring different meals based on the soccer teams playing that day! Every Friday during the summer, we break out the cocktails or head out to our local winery (bodega wine bar) to talk about the week over some yummy drinks for happy hour. For bonding, we have a monthly poker tournament which works well especially since we are growing and adding new faces often. It gives our team a great opportunity to bond with new members over a game of all in or fold.”

- David Daneshgar, Co-Founder, BloomNation

2) “We’re taking advantage of our green rebranding efforts to keep everyone psyched about coming into the office. Aside from bagel Fridays and get-to-know-your vendor meetings, Shoplet is instating an office-wide Share competition, whereby we motivate employees with fun, summer-friendly prizes to participate in our latest social media campaign Care. Share. Grow. (For each Share of a social media graphic, Shoplet plants a tree with Trees for the Future). The latest winner of our Share competition won tickets to a Yankees versus Red Sox game this September! In a way, the competitive spirit around the office unites us. It generates chatter and revs up excitement for our green initiatives.”

- Tony Ellison, CEO & Founder, Shoplet

3) “One way I plan ahead for the summer is by offering my employees a finder’s fee for each employee they refer. My argument is that there are no better headhunters than those who already work for you, especially because they are entrenched in the fast-paced environment every day and understand your business’ nuances, thus know whether the person they are referring can handle the pressure. After any prospective candidate is hired and works successfully for two months, I offer the finder employee a cash incentive of $50. It’s a tactic I’ve used for years and found that it’s been incredibly successful at combating summer turnover.”

- Dan Sacco, Owner, Pancheros Mexican Grill

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Never Miss Another Sales Tax Due Date!

Never Miss Another Sales Tax Due Date!Guess what? You owe sales tax to at least one state this month.

Did that get your heart going? Then you’re like business owners all over the country trying to get sales tax under control but struggling to do so. It’s one of the most annoying aspects about doing business these days, particularly for eCommerce businesses.

Why? Because so many states are trying to get as much money as they can, including from online business owners who sell taxable goods to customers in their state. Do you have an employee in one state? You likely have sales tax nexus there. Do you store your inventory in a warehouse in another state? Then you’re likely required to collect sales tax in that state, too.

Some states want your payments monthly. Some want them quarterly. Some even just annually. But if you’re paying sales tax to a bunch of states, how are you supposed to keep up with all these due dates?

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10 Declarations of Entrepreneurial Independence

Small businesses are an important part of the American landscape. They’re a major driver of the American economy – 55% of all jobs are created by small business - and the entrepreneurial spirit is as much of a part of our culture as baseball and apple pie. Here at MyCorp, we thought it’d be great to celebrate our upcoming Independence Day by featuring some of our favorite quotes about entrepreneurial independence!

Henry Ford

 

“If money is your hope for independence you will never have it. The only real security that a man will have in this world is a reserve of knowledge, experience and ability.” —Henry Ford, Founder of the Ford Motor Company

 

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Experts Weigh In: How Being an Entrepreneur Makes Me Feel Independent

How Being an Entrepreneur Makes Me Feel IndependentIn celebration of Independence Day this July 4th (and the three day weekend countless offices will be looking forward to), our MyCorp team decided to ask a simple, but significant, question to our small business base: how does being an entrepreneur make you feel independent? Meet our 105 entrepreneurial experts with the answers, or as resident expert Dan Fendel so eloquently described it as, “I hold these truths to be self-evident that all business people are NOT created equal, and some of us are endowed by our dreams and ideas with the ability to open new doors and create new ventures.”

1) “Being an entrepreneur gives you great independence and flexibility, but it comes with a cost of high risk and increased responsibility. Being in the CEO chair of a company puts all of the burden on me to deliver or else I’m out of business. For me though, after years in private equity and investment banking, it’s exactly what I wanted: all the responsibility on me. After understanding that, then it’s up for me to decide if I can go on an afternoon run or take a day off knowing that I don’t have a boss to blame if things go wrong.”

- Chris Good, Founder and CEO, Eventblimp

2) “Independence as an entrepreneur is as much a gift as it is a burden. You generally get to make your own hours, but at the same time you must be self-motivated, there is no one to push you but yourself. Essentially, just like in life, you get what you give.”

- David Drexler, My Coin Solution

3) “I love being an entrepreneur, the freedom of working at anytime from anywhere has opened an array of opportunity to spend more time with my kids and have a better quality of life while producing even a higher income that ever before.”

- Priska Diaz, Founder & CEO, Bittylab

4) “Being an entrepreneur makes me feel independent because I can work as many hours, or days as I want as I am my own boss responsible for my company’s success. Also I can work in my pajamas!”

- Haralee Weintraub, CEO, Haralee.com – Cool Garments for Hot Women!

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Business Advice I’d Give to My 22 Year-Old Self

I’ll be the first to admit that, at 22, I was in no position to run a business. I was fresh out of college and thinking about signing up for law school. I had no idea that, in a few more years, I’d be thinking about mortgaging my house to buy a company and make the leap from IP lawyer to executive. business advice That transition wasn’t easy, and there is plenty of business advice I’d give myself if I could go back in time and let 22-year-old me know what was on the horizon.

Pay attention to long-term return on investment.

When I was a lawyer, a return on investment was assumed. We normally took cases that made the firm money – that was straightforward enough. But when you run a business, maintaining a positive ROI is a lot more complicated. It isn’t about money-in, money-out. A good ROI could be defined as more exposure, a bigger web presence, or a better reputation. All of these factors play into how much money the business brings in, but you don’t see hard results right way. One of the best pieces of business advice I’ve ever received is to always look at the long-term. Long-term thinking staves off stagnation, and keeps a business’s doors open. You can cut corners to make more money in the short-term, but that may damage your reputation and cost you in the long run.

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50 States of Incorporation: Wyoming

It’s the last week of our 50 states of incorporation series and we’re focusing on the Cowboy State – Wyoming. Smack dab in the middle of the Rockies, Wyoming is America’s least populous state, but is easily one of the most beautiful. The vast majority of the land in Wyoming is owned and protected by the Federal Government, and Wyoming is home to the world’s first national park, Yellowstone. Incorporate in Wyoming Wyoming’s natural beauty has ensured the state’s tourism industry would flourish, and today it generates two billion dollars in state revenue. Along with tourism, Wyoming’s historic agricultural and mining industries continue to drive the state’s economy – Wyoming is the number one producer of coal in the country. Though largely rural, Wyoming is a great state for a small business, thanks largely to the low cost of doing business. So what does it take to get started there? And how do you incorporate in Wyoming?

How do you start a business in Wyoming?
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