Deborah Sweeney

Author Biography

is the CEO of MyCorporation.com. MyCorporation is a leader in online legal filing services for entrepreneurs and businesses, providing start-up bundles that include corporation and LLC formation, registered agent, DBA, and trademark & copyright filing services. MyCorporation does all the work, making the business formation and maintenance quick and painless, so business owners can focus on what they do best.

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http://www.mycorporation.com/

Our 5 Favorite Holiday Marketing Campaigns

It’s almost Christmas! And with the holiday season has come the annual barrage of holiday advertising. As someone who works with businesses, entrepreneurs, and brands, I actually really enjoy holiday marketing. Not only does it help you get into the spirit, but it’s a lot of fun to see how major marketing firms tackle the holidays. After asking around the office, it seems I’m not the only one who actually likes holiday marketing! And so we thought it’d be fun to take a look at Team MyCorp’s top 5 holiday campaigns.

Coca-Cola Sundblom Santa

Coke knows how to use its brand, and every year we normally see a new iteration of an image Coke has been using since 1931 to market during the holidays. That Santa-Claus, which was drawn by Haddon Sundblom for Coca-Cola ad agency director Archie Lee, is such a ubiquitous and long-lasting part of Coca-Cola’s brand that, for a while, it was rumored Coca-Cola actually created our modern image of Santa Claus, with the white and red being Coke’s primary colors. Though that rumor isn’t true, as time wore on, many began to associate the Sundblom Santa with all of the pleasant feelings that normally accompany Christmas. And Coca-Cola has certainly ensured that their trademark Santa would continue to be an important part of the holiday season. Nearly every year, that Santa shows up in some way – be it in a wider marketing campaign, on branded merchandise, or on the cans themselves. Continue reading

Experts Weigh In: How Do You Reward Your Employees at the End of the Year?

Gift_BirthdayWe all treat our employees in different ways at the end of the year. Some businesses give bonuses, some extra vacation days, and some give out turkeys as a means of thanks! We reached out to our pool of small business experts and asked them how they thank their employees at the end of the year. Here are our top ten answers:  Continue reading

ABCs of Small Business Industry: R is for Retail

Hippster_Drinking_Coffee_smHard to believe, but we’re already to the ‘Rs’ for our ABCs of Small Business Industry series! And today’s R is for… retail!

Now when we think retail we typically think of clothing stores. But retail can be broken down into a few different categories: store retail, specialty retail, non store retail, mail order retail, internet retail, and vending machines. Continue reading

Business Basics: End of the Year Prep

The end of the year is right around the corner, and every year we hear small business owners panicking about December’s rapidly approaching end, wondering what they have to do to end the year right. Not to worry – ending the year is actually pretty easy, as long as you don’t wait until the last minute to get everything done! So if you haven’t already, start thinking about…
End of Year Prep

Submitting any filings or dissolutions

Some of the most common questions we are asked revolve around the best time to form an LLC or incorporate. And while there are no ironclad answers to those questions, the beginning of the year is normally a good time to send in that paperwork. Deadlines and renewal dates are easier to remember, staying on top of your taxes is simpler, and you can even file your paperwork early and miss the beginning of the year rush if you opt for a delayed filing. Continue reading

ABCs of Small Business Industry: P is for Publishing

We are onto the letter P in our weekly ABCs of Small Business Industry posts, and this week we are going to look at the publishing industry! The publishing industry has had its highs and its lows over the last few years. And, with a few major publishers facing rocky business, it is too easy to assume that the industry is on its last legs. However, small publishing agencies may be entering into a bit of a renaissance, and now could be a great time for new businesses to get into the publishing industry! But how do you do that? And what proof is there that the industry is doing better?publishing industry

What do you need to do to get started in the publishing industry?
Like most unregulated industries, you don’t need anything special to get started in publishing. A DBA and any local licenses and permits are, at the very least, what you need to open your doors. Continue reading

Business Basics: Dissolutions

Business Entity ChoiceIn today’s BB segement, we’ll be going over the basics of dissolutions. What they are, why someone would want one, and what to do if you accidentally dissolve when you didn’t want to.

First of all, what is a dissolution?

A dissolution is a formal closure of a business with the state. A corporation or LLC must file articles of dissolution in order to complete the termination of a business. Upon being dissolved, the business will no longer need to file annual reports, pay state fees, taxes, or be seen as active in the eyes of the state.  Continue reading

2015 Small Business Industry Predictions: An Infographic

2014 is about to wrap up, and, as is the case with the closing of each year, we can’t help but think about what the coming year will mean for small business. So we scoured the internet for predictions about 2015 and lessons learned from 2014 to create our latest infographic, “2015 Small Business Industry Predictions.”

One of the best things we found was this hopeful statistic: 58% of small business owners expect that they will experience growth in 2015. Entrepreneurs everywhere think it’s going to be a great year for business!

What are your predictions?

Continue reading

ABCs of Small Business Industry: N is for Nonprofit

shutterstock_96137972_smallHow appropriate that we are in the midst of the giving season, and today’s small business industry letter focuses on the businesses that give: nonprofits.

A nonprofit is defined as “an organization that uses surplus revenues to achieve its goals rather than distributing them as profit or dividends. Although nonprofit organizations are permitted to generate surplus revenues, they must be retained by the organization for its self-preservation, expansion, or plans.” Continue reading

Celebrate Small Business Saturday With us all Weekend Long!

Come_In_Were_OpenIt’s no secret that MyCorporation LOVES small business. So when Small Business Saturday rolls around, we want to do everything we can to promote small business and help new entrepreneurs to get moving on realizing their business dreams!

This year, we’re offering half off Incorportation and LLC formation packages (normally priced at $69). And as we are an online business, we have also decided to partake in Cyber Monday. Meaning, from Saturday the 29th until the end of Monday the 1st, you can form a corporation or LLC for half the price!  Continue reading

The Perks of Participating on Small Business Saturday

We’re huge fans of Small Business Saturday here at MyCorp. Along with offering our own annual promotion for newly minted entrepreneurs, we try and spread word of the event as far and wide. Past Small Business Saturdays have been wildly successful – in 2013, customers spent $5.7 billion at independent merchants during SBS. But if that isn’t enough to convince you to participate, take a look at these other awesome perks! shopsmall1

American Express Promotional Material
Small Business Saturday was actually created by American Express, and the credit card company continues to sponsor the shopping holiday. And so there are tons of perks from AmEx that small business owners can use! They offer free ads and signage to everyone, and if you accept American Express cards, they’ll even put your business on their map so potential customers can find you.

Premier Partner Perks
AmEx has lined up a few premier partners with their own promotions to sweeten the deal for small business owners. You can list yourself on EventBrite, get free signs from FedEx, and free ads from Yelp! Facebook is also a partner, and if you need some social marketing advice to help you promote the big day, there’s plenty of the official page.

Community Support
Most communities really rally around the idea of supporting their local main street merchants. So, at the very least, your local chamber of commerce will probably plan on putting something together for to support and promote Small Business Saturday. Check in with them and see what’s on the agenda, and how you can get your business listed as a SBS participant.

Small Business Saturday is November 29th, so if you haven’t started prepping, start now! You’ll be part of a growing tradition, and reach plenty of busy shoppers. And be sure to check back here to find out what we are offering to new small business owners this Saturday!