The businesses that succeed most are the businesses that add special elements to their customers’ service. The grocery store chain Publix doesn’t succeed because its food is any better than anyone else’s. It succeeds because of its “above and beyond” customer service. The same rings true for companies like Chick-Fil-A and Amazon. They don’t necessarily have the best products, but their customer service is over the top. You can give your customers a little extra attention as well by following a few simple tips. (more…)
Finding new customers is one of the key issues challenging small businesses today. Despite knowing how important word-of-mouth referrals can be in driving business growth, it’s not always easy to work out exactly how to get more of them.
So why not take the hard work out of the process and put some strategies in place that will naturally generate more customer referrals for you? Here are some ideas to try. (more…)
In the frenetic and constantly changing commercial world, it can be difficult to distinguish between business jargon and the strategic concepts that underpin a sustainable venture. The so-called ‘consumer experience’ is definitely an example of the latter, as this refers to the quality of interaction between brands and their customers and requires careful management if it is to drive long-term loyalty. (more…)
It’s no secret that providing excellent customer service can lead to earning repeat business, and overall success. We wanted to find out what customer service tricks other small businesses were utilizing to keep their customers happy. So we asked our small business experts what their number one customer service tip is. Here’s what they had to say… (more…)
If you’re the leader of a small business, you’re probably an exceptionally focused person. No doubt you’re keen to draw maximum value from your most expensive resource – your employees. After all, if you can get each individual to produce exceptional results, your employees will benefit from an environment that’s highly profitable and full of opportunities. It’s a win-win! (more…)
New business owners may care deeply about customer happiness, but many live in fear of customer unhappiness. That fear is founded: Customers not only have a huge megaphone for sharing their opinions of products, services and companies (i.e. the Internet, online reviews, social media), but they increasingly turn to the opinions of others like themselves to decide where to spend their money.
In fact, consumers today—not companies themselves—hold the power to make or break a business. So what can new business owners do to take some control and have peace of mind? (more…)
With a mobile phone in your hand, the task of choosing a phone system might seem unnecessary in the early stages of your business, but it’s actually very important. The telephone is still the preferred method of customer service in the United States. The calls you miss are as important as the ones you take, and a phone system will allow you to convert missed opportunities into sales conversions. (more…)
Customers and clients are at the backbone of any small business. No matter how worthy your products/services are, a business can’t succeed if no one’s buying your goods. But once you’ve established your customer base, the next question becomes how to retain them and get them to refer your business to friends. That’s why how you thank your customers is so important. (more…)
When it comes to sales, be a product of the product. If you don’t use the product or service you’re selling, why should your prospect? If you sell Hondas, don’t drive a Jeep. These six strategies will help you build credibility up with prospective customers and clients – and also ensure you make some money in the process for your business.
1. Determine quickly if you really can help.
I recently got a call from a prospective client who wanted help completing interviews. It took me about 2-3 minutes to find out that their budget was too small for me to work with. I politely offered a referral to another firm that might be able to do the job. I didn’t want to waste any more of their time, and I didn’t want them to waste any more of mine.
A good salesperson should know the type of customers they work best with, and if the people they are meeting with are the right kinds of customers for their organization. After a few questions, you should be able to determine if it makes sense to keep talking. If not, end the meeting.
2. Address concerns completely.
When a concern is brought up, don’t skip over it. Stop for a moment and consider what could be causing it. Is it a real objection? If so, take a moment to prepare your response. Then fully address the concern with the customer. For example, if a prospect says your price is too high, focus on showing the value of your product or service. Frame your price in terms of the immediate and long term benefits the person or company will receive.
One of the most frustrating parts of small businesses is the knowledge that it’s nearly impossible to catch every lead. Anything from missing a phone call or an opportunity for easy sharing, to not catching what could be lucrative deals – or worse, losing business to a competitor – can have you scrambling for better customer service solutions.
Unfortunately, you can’t constantly be on the phone or online 24/7, so you’ll need a little help. That’s where tech aids, who can help turn your small business into a lead generating machine, enter the picture. Avoid missing lucrative deals and customer service opportunities by turning to net services and tech solutions to help you catch every lead that comes through.