The businesses that succeed most are the businesses that add special elements to their customers’ service. The grocery store chain Publix doesn’t succeed because its food is any better than anyone else’s. It succeeds because of its “above and beyond” customer service. The same rings true for companies like Chick-Fil-A and Amazon. They don’t necessarily have the best products, but their customer service is over the top. You can give your customers a little extra attention as well by following a few simple tips.
Asking Them About Themselves
A business owner who communicates on a personal level is a master of understanding the customer experience. This person knows that their customers want warm and friendly service and not cold, uninvolved interaction. It doesn’t cost a dime to ask a customer how their day is going, and if there is anything you can do from a business aspect to improve it.
Offering Advice and Solutions
Taking the time to review customer accounts and suggest things that can save them time or money is a golden practice. For example, a mobile phone salesperson may inform a consumer that an unlimited text messaging bundle isn’t necessary, but a bigger hotspot plan may be better suited to their particular needs. Getting an online MBA or taking classes in a similar vein can teach you the right things to look for when trying to provide superior customer service. You can sign up for courses online if you meet the criteria and want to learn how to excel in business.
Consumers always appreciate some extra appreciation. As a business owner, you can speak volumes to your faithful customers by offering regular rewards programs. Many businesses offer their customers cards that give them something back after so many purchases. You can use that as an idea, or you can incorporate your own customer appreciation strategy. A verbal “thank you” is always welcome as well!
Don’t Treat Them Like Numbers
The problem with many businesses is that they see dollar signs when they look at their customers. You will have to treat your customers differently if you want to rise above similar businesses. Take time to converse with your customers. Help them find the solutions that they need to increase their quality of life. Get to know them and see if there is something you can do to improve each individual experience.
You will find that if you follow the tips and principles above that you will have happier customers and more successful business. Customer service always directly relates to profits. The best part is, you can make your business flourish by just being genuinely kind.