Have you heard? Netflix just redesigned its logo. Just a few months prior, so did Black & Decker, Yahoo, VISA, Absolut Vodka, and a long list of other major companies. That’s because every logo design has a shelf life, one that varies from business to business. So how do you know if your logo is becoming stale? Good question. Here are the answers.
1) Revamp your logo design if it looks unprofessional or too generic. Your logo conveys the quality and professionalism of your company and should reflect your corporate mission and values. A poor quality logo does damage to any company, at any size. Often early-stage businesses choose overly complicated, obscure or cluttered logo designs that screams old fashioned. Aim for a simple, clean design with a stylish flourish. Another common mistake is to choose a logo that looks too similar to a competitor’s. Your logo design should always be unique to your unique brand.
Working from home sounds like a dream come true, doesn’t it? You can sleep in late and come to “work” in your PJs. You don’t have to answer to anyone, and you can take as many breaks as you want. While all of these things are true (to some degree, anyway), there’s a price to pay for treating your home office more like home and less like an office. Often, the cost is decreased productivity. Sure, you should be comfortable, but you’re still running a business – be sure to keep the space around you reflecting that!
Keep a Dedicated Room – No Distractions
You should have a dedicated room for your office. Don’t use the living room or breakfast nook in the kitchen. A lot of people do this. It’s a huge mistake. Huge. Why? Because there are so many distractions around you. Spouses, kids, and even normal household items like ticking clocks, pets, the temptation to turn on the TV while you work, and even the UPS delivery man stopping by periodically throughout the morning.
Creating a logo is one of the most important decisions you will make when starting your own business. Before taking steps into this branding endeavor, you probably took for granted the arduous process that logo creation demands. You see these images day in and day out without thinking twice about the thought, time, and investment that went into perfecting these brand mascots. Without doing your research ahead of time, creating a logo that you can live with for the long haul will be challenging at best.
The holidays offer an exceptional time to start looking into what works and what doesn’t. With store shelves stacked from floor to ceiling and branding gimmicks literally exploding everywhere you turn, the holidays offer you the perfect classroom to determine what design elements you prefer and which turn you off. Conducting thorough research in advance doesn’t have to be dull and it will help you avoid changing your logo down the road. Here is how to concur the store aisles to research your logo design.
Moving to a new office space is an exhilarating and important step in any growing business. Whether undertaking a remodel of an existing office space or constructing an office building from the ground up, the process can often prove more expensive than anticipated. Savvy business owners will stack the odds in their favor by selecting an experienced general contractor for the project who can help keep construction costs under control. Here are five unexpected costs you to be on the lookout for when remodeling or building a new office space.
Getting customers to conduct business with you is just as important as providing quality products and service. But even if your company is the best in its business field, you will not make it far if your website isn’t user friendly. This is why logo design matters – it provides a much-needed visual and interactive feature to your business. Knowing this, it should come as no surprise that a new business owner must take great care when choosing a company logo, as there are several pitfalls one must avoid at all costs when it comes to branding. Continue reading →
MyCorporation is now into its fifteenth year of business – 15 wonderful years of helping entrepreneurs to create their own small business and get it started on the right foot! We were one of the first, online document filing services, and the … Continue reading →
As we make our way closer to the end of the alphabet of our ABC’s of small business, we’re tackling trademarks, which can be a name, design, or logo that distinguish a company and emphasize its uniqueness. Trademarks, as defined by businessdictionary.com, are distinctive instead of descriptive, affixed to the item sold, and registered with the appropriate authority to obtain legal ownership and protection rights. By federally registering your business name or company logo, you’ll receive notice to the public of your claim of ownership on that mark with an additional nationwide legal presumption of ownership, and the exclusive right to use that mark on or in connection with goods or services set in registration. And now that we’ve briefly covered the basics on what a trademark is and how federal registration of the mark works to protect your business and brand, we’re going to briefly cover the additional steps involved in trademarking – conducting a trademark search, registering the mark, and filing for a trademark watch. Continue reading →
When your business begins to grow, it is important that you, as the leader, begin thinking about the importance of your company’s appearance. There are a lot of areas that can be covered on a large scale, from moving to a more prominent office location to creating a new, more user friendly website. Often, many businesses pay more attention to big changes and skip out on smaller ones that can make your office look and feel more professional, without draining your company’s coffers.
One of the simplest, most cost effective things that your business can invest in is rubber stamps. These basic office supplies can go a long way in making your business appear larger and more professional, not only to employees, but to customers and suppliers as well. Here are a few ways how basic and customized rubber stamps can help your business stand out from your competition. Continue reading →
Drumroll please! The winner of our MyCorporation 15-Year Brilliant Business contest is Antonio Bushell from BushellMedia, a family-oriented multimedia company that submitted in a creative and clever animated video featuring the company’s newest spokester, Fred! Continue reading →
As a business owner, you have a rather daunting task on your hands when it comes to selecting an image that will represent your brand. A logo is something that’s going to speak for your business for many years to come. When someone looks at a product on the store shelves or an ad on a billboard, what they’re seeing before anything else is your logo.
I’m not saying that it’s easy to create a great logo, on the contrary, but since I’ve worked with logos for quite some time it’s easy to see some of the common mistakes people are making when attempting to create a winning logotype.
What exactly do they get wrong? Here are just a few of the common mistakes being made when businesses attempt to create a logo: Continue reading →