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6 Startup Strategies to Adopt from Your Limitations

One of the most important hurdles – or rather opportunities – for an entrepreneur to come to terms with, is limitations. Aside from knowing what limitations lie in the way of your business, you must figure out how to use these limitations to your advantage. Having the ability to harness such resourcefulness will ultimately give your firm a competitive advantage in the market. For being able to turn a constraint into a new opportunity, is a differentiating skill that separates the “okay” entrepreneurs from the “great” entrepreneurs. Finding a way to do this will safeguard your enterprises self-sustainability, which ultimately will lead to your business’s success.

Take for example the Facebook business model, the offering of a free product while relying on revenue from advertising to survive. This model was born from the idea of wanting to offer a fun and free service, but still needing to make some sort of income in order to remain operational. (more…)

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How is Your Web Design Affecting Your Business’s Growth?

There is not a single business on the planet that does not have an online presence. Any enterprise that hopes to be successful must employ the internet. You can promote your business online to an audience of billions. Even better is the fact that you can sell your products right from the comfort of your home through your website. However, owning a website is not as simple as getting a random site set up for you. (more…)

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Two Buzzing Trends for SEO Experts to know in 2016

Given that Google changes its algorithms a whopping 500 times a year, no SEO expert can afford to carry that name unless they dedicate themselves to continually updating their skills to remain relevant to clients. The best way for this to happen is keeping an eye out for any upcoming trends that will have an effect on online marketing techniques, and applying them to give your clients a competitive edge. The following are a few of these trends. (more…)

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Experts Weigh In: What’s the best tool to run your business with?

Running a business is a full-time job. Thankfully, there are a lot of really useful tools out there to help entrepreneurs run things smoothly. We asked our small business experts what their favorite tools are for running their businesses.

Here’s what they had to say…

“Without a doubt, our business would not be able to function without Google Drive. It’s free and we are able to share our documents with our business partners in other countries. We can even work together simultaneously on the same document. We use documents, spreadsheets and templates for invoices and other forms. It’s easy to insert our logos, signatures and other proprietary information.” –Jacquie Whitt, Adios Adventure Travel (more…)

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Mind the Tide: 4 Keys to Navigating the Flow of Data for Improved Business Performance

Tides are a fluctuation – rising and falling from forces exerted by the sun, the moon, and the Earth’s rotation. Depending on where you are on Earth, sea levels are subject to any number of external forces such as wind, inclement weather, land masses and changing shorelines.  By collecting and reviewing data on tides humans have been able to navigate the globe with some level of predictability. The same holds true for business. Collecting data from many sources, compiling, and analyzing it can help improve the way you navigate through your current business environment and provide a measure of predictability as you move ahead.  Here are four factors to consider as you work towards your goal:

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4 Simple “DIY” SEO Techniques

The thought of doing SEO yourself frightens most business owners, but it’s not as hard as you think. Sure, a full on SEO campaign might be challenging to do on your own. But believe me, EVERY business owner can do what I’m about to show.An effective SEO campaign consists of 4 things:

  • Keywords
  • Content
  • Technical Optimization
  • Backlinks

Keyword Research

Every SEO campaign starts with identifying keywords. These keywords are what people will search in Google to find your website. They need to be relevant to what you offer. (more…)

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5 Crucial Ways to Protect Against the Loss of Your Star Employees

When you own your own business, you know your star employees are the key to your continuing business success. You may be the brains and driving force behind the entire operation but who takes control of your crucial sales multiplication, or your kickass marketing strategy? Your star employee, or employees. I’m sure, like me, you don’t take your key employees for granted. But did you really stop to consider what would happen if they were suddenly not there? I’m not talking about employees leaving to take another job. I’m talking about sudden death, or disability. Not something anyone likes to consider, but if a large part of your business success rests on one or two individuals, it is definitely something you need to confront. (more…)

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Should a Startup Rent or Buy?

The question of whether a startup should buy or rent can be a tricky one. Both options have obvious advantages and disadvantages and there is no single answer. There are some ideas, though, that can be used as general guidelines.

For some businesses, the answer to this is an easy one. For example, a business might be historically connected with a specific location so it makes more sense to own a facility there. Other startups might profit from the fact that they can transfer quickly to another location and for them, renting makes more sense. (more…)

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