Patents, trademarks, and copyrights are all registered under the federal government which makes it easy for people to think the three are just about the same and get easily confused on how to use each one properly. The biggest difference between the three lies in the rights that they equip owners with and makes knowing the operational difference between these all the more important for owners. No two situations are alike which is why you have patents, trademarks and copyrights available as three different options to protecting intellectual property.
Knowing the applications, strengths, and weaknesses of these three will best help to protect your business for a wide variety of situations and benefit the business in the process. But before you start working with patents, trademarks, and copyrights, it’s important to know how each one varies from the other. Continue reading →
The need to re-vamp the countries almost ancient patent system was great. Thankfully, the Obama administration answered the call. The President signed sweeping reform to change the system for determining priority for inventions at the U.S. Patent and Trademark Office. Formally known as the America Invents Act, the law also aims to shore up more financing for an agency that’s suffered through years-long applications backlogs and out-of-date computer systems. Continue reading →
After starting your business and establishing your initial customers to reach out to, it may seem like there isn’t much to do except wait for the customers to come rolling in. On the contrary, this is the perfect time to start your business down the course for success! One of the most important (and easiest) ways to do this is to register for a trademark for you business name, product name, logo, or company slogan. In comparison to the number of people who open up businesses each year, not many people take advantage of this step but it can really save you in the end. The benefits of registering a trademark for your company name and/or product are twofold: protection of your business and brand recognition. Continue reading →
Separating your small business from its competitors is crucial, especially in the current economy. Learning how to successfully brand your business will help you achieve this goal. However, with so many new forms of social media, creating a strategy can be difficult. Consider the following questions and answers to learn branding tips that will help you navigate the sea of online communication and effectively develop a branding strategy.
It is no secret that the economy has led many small businesses to think of new, inventive ways to save money. Free social networking sites such as Twitter and Facebook help business to make their presence known in the online community, while saving a great deal of money.
Many other ways exist to save money, such as implementing do-it-yourself legal work. Entrepreneur.com listed MyCorporation as a leader in providing do-it-yourself legal work, which in turn can save your business hundreds on legal fees. MyCorporation also provides similar services such as online incorporation, DBA registration and trademark applications. Here are a few other tips Entrepreneur.com lists for cutting costs in your small businesses:
MyCorporation.com CEO Deborah Sweeney recently appeared on KCAL 9 to discuss simple tips to get your business booming. Deborah provides five tips to help you take an idea and make it a business.
1) Decide what Kind of Business You Want and Do Some Research. Before you do anything else, ask yourself some questions. What are you passionate about? Do you like to work alone or with a team? What are your strengths and weaknesses? Then, take these answers and do some research about your desired field. Keep in mind what you love to do, and what you’re good at. Starting a business takes a lot of time and you will definitely want to be spending that time working on something you enjoy. Continue reading →
Starting a business is always a daunting task but it can be even more difficult to face when you are also busy with other things. Here are seven tips for getting your business off and running while still enjoying your life!
1. Getting involved in your industry is a great way to get started.
After you’ve written a business plan and set your long-term goals, you may not know where to start. Finding publications and associations that specialize in your industry is the perfect way to make contacts and find tips and tricks to running a successful business in your chosen market. Speaking with people just like you who have already navigated the road to starting a business can provide you with insight into those first steps of running your business. Continue reading →
Many people often confused copyrights and trademarks or use them interchangeably when they actually protect different things. Copyrights typically protect original works of authorship such as novels, movies, songs, computer software and poetry. Copyright does not protect facts, ideas, systems, domain names, names, titles or slogan. Trademarks on the other hand protect a word, phrase, symbol or design that identifies and distinguishes the source of goods of one party from those of others.
Forming a corporation or LLC is one step in the development and protection of a brand. Protecting your company name with the Secretary of State in which your corporation or LLC is formed does not necessarily mean that your trademark or brand name is avaiable on a nation-wide basis.
If you’re building a brand, which may go beyond the formation of a corporation or LLC, then considering a trademark search is a good way to go. A good example is our own company. Our corproate name is “My Corporation Business Services, Inc.”, but our brand name is “MyCorporation.com.” We do business under our brand name, it’s simpler, it’s more catchy, and it’s more well known. For that reason, we made sure the name was available on a nationwide level – that it can be used without conflicting with another company.
To evaluate whether there are other companies using your brand, a trademark search is the way to go. It’s a great first step in the process because it’s better to make sure the brand name is available before you invest in the brand only to discover it’s already in use.
A brand can be a company’s biggest asset – look at Amazon, Nike, McDonands. It’s often not the products, but the brand names with which we are familiar. Familiarity often results in customer loyalty, and it all starts with the brand.
Customers often inquire whether the reservation and filing of a corporation protects the name of the business. While it may protect the business name with the Secretary of State in the state where the corporation or LLC is filed, it does not necessarily protect the name as a trademark.
Trademarks can include any words, phrases, symbols or designs that identify and distinguish the source of the goods. There are numerous advantages to securing federal registration of a trademark. Perhaps the most important advantage is that federally registered trademarks are national in scope, regardless of the actual geographic use of the mark. Hence, trademark protection will protect your business name, which is distinct from filing for a corporation or LLC with the Secretary of State.