Customers

Keep Your Customers Hooked

You just formed an LLC or a Corporation. Now what? The key for small business owners is first to accumulate clients, and second to keep them coming back. Customer loyalty is crucial to the success of any business, but especially to small businesses. Here are four simple ways to keep your customers coming back.

1. Don’t wait for Complaints
Use a personal touch from the very beginning. A happy cared-for customer is a repeat customer. In the high-tech e-mail dominated business industry, human kindness goes a long way. Honest interest in your customer is very important. Do not wait for complaints to ask for feedback or express interest in customers. Being proactive and positive in the beginning will help your business avoid negativity later.

2. Personalize the Connection
Consider the phrase, “to each their own.” Keep this phrase in mind when dealing with customers. Each person’s needs and questions are unique and should be addressed as such. Make your customers feel important by devoting all of your attention and effort to their needs whether you are with them in person or on the phone. No one wants to feel like one of many, or worse that their interaction with you is a chore. In addition, find ways to celebrate your customers’ success. Publicizing their successes in your company newsletter or through your own social media outlets will show that you really do care.

3. Pay Attention
Although it sounds simple, it can make or break the relationship with your customers. Incorrect orders, lost information and misunderstandings can destroy your consumers’ confidence in your business. Stay alert to potential problems and ask for feedback. Combating issues as they arise will not only build the reputation of your business, but will also create trust between you and your customers.

4. Let them in
Share information and details about your business to your customers. Include interesting and fun facts and stories about your company and its employees in your newsletters. Let your customer know that your business is composed of people, not just parts. In addition, ask their opinion about your website, your products, or even your customer service. Letting your customers in will help build both customer loyalty and your brand.

Customer loyalty is one of the tools needed to ensure a successful business. Read about other tools necessary to build your business from our CEO, Deborah Sweeney.

Deborah Sweeney

Deborah Sweeney is an advocate for protecting personal and business assets for business owners and entrepreneurs. With extensive experience in the field of corporate and intellectual property law, Deborah provides insightful commentary on the benefits of incorporation and trademark registration. Education: Deborah received her Juris Doctor and Master of Business Administration degrees from Pepperdine University, and has served as an adjunct professor at the University of West Los Angeles and San Fernando School of Law in corporate and intellectual property law. Experience: After becoming a partner at LA-based law firm, Michel & Robinson, she became an in-house attorney for MyCorporation, formerly a division in Intuit. She took the company private in 2009 and after 10 years of entrepreneurship sold the company to Deluxe Corporation. Deborah is also well-recognized for her written work online as a contributing writer with some of the top business and entrepreneurial blogging sites including Forbes, Business Insider, SCORE, and Fox Business, among others. Fun facts/Other pursuits: Originally from Southern California, Deborah enjoys spending time with her husband and two sons, Benjamin and Christopher, and practicing Pilates. Deborah believes in the importance of family and credits the entrepreneurial business model for giving her the flexibility to enjoy both a career and motherhood. Deborah, and MyCorporation, have previously been honored by the San Fernando Valley Business Journal’s List of the Valley’s Largest Women-Owned Businesses in 2012. MyCorporation received the Stevie Award for Best Women-Owned Business in 2011.

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