One of the keys to successfully scaling a business is being able to find and identify a customer base. Entrepreneurs may already have some insight…
Chatbots are a common sight these days and an essential component in every good growth marketing strategy. Chatbots improve the customer experience. They are flexible…
Recently, I hosted a DX Live panel on how businesses are surviving, and thriving, in the COVID-19 economy. Two entrepreneurs, Nicole Valdivia from The Cave…
In the first phase of your startup, adding each customer is both a challenge and a milestone. It requires you to put in extensive research…
As the owner of a small business, you need to think like your customers. Doing so will help you better appeal to the consumers that…
Marketing strategy has never been a static endeavor. As technologies, markets and customers change, so has the best way to approach marketing. These days, marketing…
The customer experience doesn’t begin with the sale; it begins when they walk in the door. In fact, there might not even be a sale—today,…
If you’ve got one or more clients who chronically pay their bills days or weeks late, that can have a huge impact on your business’s…
As most business owners know, the key to finding and maintaining success in the long term is to connect with your customers. Customers are the…
Finding new customers is one of the key issues challenging small businesses today. Despite knowing how important word-of-mouth referrals can be in driving business growth,…