Summer is rolling in and it’s time to think about what you’re going to do to get your business heating up! As with holidays, summer is full of opportunities to entice your customers. From Fourth of July sales to summer-friendly promos, you won’t want to miss out on all the fun. Here are some tips so you can jump right in:

Let the thermometer drive your sales up

So you’re smack in the middle of a heat wave. Even though your seatbelt is giving you third degree burns every time you get in your car, it doesn’t mean that you have to be a downer about everything. Use the heat to your advantage! Give your customers a special deal for every consecutive day that the heat exceeds a certain number on the thermometer – it depends on where you live! It can be as simple as posting up a coupon code on your business’s Facebook and Twitter pages and sending out an email offering a free summer gift to those who visit your business during that time. Get creative with it!

Get outside

People spend a lot of time outdoors in the summer months. Find out what local events are going on and become a part of it – become sponsors or provide fun activities or products such as food or balloons that are branded with your logo. Be seen spreading summer fun and you will be remembered. Or, if you have the space and capability, throw your own bash for your loyal and prospective customers. If you go for that idea, then be sure to use social media to help spread the word. Fill your customers in on hashtags they can use or offer gifts or discounts for those who “Like” you or talk about the event.

Show some seasonal appreciation

Maybe your business works with a few key clients who really keep the roof over your head. Let them know how much you appreciate their business by taking them out to a baseball game, or a round of golf, or other activities. It will remind them why they like working with you so much, and it will be a nice way to spend a summer day or evening.

Embrace what the summer has to offer, understand what your customers enjoy doing and how you can become a part of those experiences for them. Everyone will benefit from a little bit of creativity and generosity on your part, so have fun!

Danielle Pacelli is the Marketing Coordinator at MycroBurst/Logo Design Guru. MycroBurst is based in Langhorne, Pa. and is an online marketplace for graphic design. MycroBurst provides custom designs through crowdsourcing. Follow Danielle and MycroBurst on Twitter @MycroBurst.

Comments

  1. I love the idea of using something challenging (e.g., high heat in summer) as a springboard for a promotional campaign! Great way to not only beat the heat, but draw people in with a special offer/deal.

Leave a Reply

Your email address will not be published. Required fields are marked *