When starting a company, it’s natural to want to shout your message from the rooftops. You not only want to spread the word about your new endeavor to family and friends, but it’s important to get noticed in order for your business to grow. According to Forbes, approximately 543,000 new businesses start each month. The struggle to stand out in this clutter can seem helpless, but there are several things you can do to maximize your potential.
Standing out and being well represented amongst the competition requires you to create a strong brand, something that resonates with your potential customer and gives you increased visibility. The following tips will help you understand all that your brand is made up of, and how to use it to maximize your business startup efforts.
1. Get a website
When you’re looking for a new restaurant, product or widget where do you begin searching? Chances are, it’s on the internet. A website can be the single most powerful marketing tool for your business. A website is a glance at your brand and is often the first point of contact that a potential customer has with your brand. Not investing in putting together a full representation of your company can create a miscommunication or misrepresentation that can deter customers.
There are several options for creating a website, from hiring a digital design agency to custom design your site to using a template that allows you to do it yourself. Ensure that your site is complete with info on your services and products, as well as how they can get in touch or visit your business.
2. Tell people
Don’t be afraid to let everyone know about your business. You may have trouble with pitching your business in social situations, but you never know who might be in the market for your product. Ask for the help of your family and friends to spread the word and share information about your business. Also, don’t be afraid to get involved in networking groups, business associations and other places where you can share your new venture with like-minded individuals. You will not only learn from other entrepreneurs who have similar experiences, but gain valuable insight into what’s working for your business.
3. Develop Your Voice
Think about your target audience. How do you want them to view your business? Should they think of you as a dear friend or as a professional resource? The voice of your brand includes how you talk to customers, how you interact with them as well as the environment of your office or store, your meeting styles and every point of customer contact that you have. A mixed voice can cause confusion and disconnect from your brand, while a consistent, clear voice will create loyalty and expectations from your customers.
Your voice is also communicated through the visual aspect of your brand, including logos, uniforms, business cards and anything else that can be shared with a customer to represent your brand. How you approach creating these items is highly important to your business and
4. Get Social
Once you’ve identified your best audience, find out where they’re active online. Developing social profiles on the platforms that your audience is active will allow you a form of two-way communication that allows you to get closer and hear valuable insight from what your customers want. Being able to engage them in an informal space also allows you to interact in a way you may not be able to in a formal client/business relationship.
5. Get noticed
Once you’ve established all of your profiles, online presence and have shared your business with all of your colleagues, friends and family, it’s time to take things up another notch. Investing in social media advertising, SEO strategy or other marketing initiatives will increase visibility for you and keep your business moving forward. Not sure where to start? There are several agencies who specialize in increased visibility and can provide the tools and insight to set you on a continued path to success.
Above all else, stay motivated! Following your dreams of becoming an entrepreneur is a big task, and not one to be taken lightly. Keeping the motivation and excitement for your dream will be important and necessary for continued growth and expansion. With the help of the amazing business resources available today, you can set your business on the fast track for success.
Tom Feary is President of LogoGarden.com, a resource for business owners that helps kickstart entrepreneurial dreams. LogoGarden offers DIY Logo Creation and valuable business branding items that help gain visibility and awareness like websites, t-shirts, business cards and more. Serving over 1.5 million entrepreneurs, LogoGarden is a top notch resource for startups and those looking to develop a brand experience. To learn more about creating your logo, visit www.logogarden.com or follow them on Facebook, Instagram or Twitter.