When a customer purchases a product or invests in an offering, they generally do so because they plan to use it to meet a need.…
Why do customer testimonials matter? A business’ credibility is key to building its customer base and improving long-term relationships with buyers. Positive customer testimonials allow…
Congratulations! You’ve formed your new business. Now, you face one of the biggest challenges every new business faces: getting new customers. You’re the unproven new…
Customer reviews can make or break your business. They can build your customer base or force you out of business. According to a study from…
New business owners may care deeply about customer happiness, but many live in fear of customer unhappiness. That fear is founded: Customers not only have…
Online reputation management is an uphill battle for every small business. In a June 2008 study conducted by Opinion Research Corp., 83% of consumers say…