Why do customer testimonials matter? A business’ credibility is key to building its customer base and improving long-term relationships with buyers. Positive customer testimonials allow…
Consumers are getting smarter. When faced with major purchasing decisions, they no longer take a brand’s word for it. In a recent Forbes article, Jayson…
Marketing strategy has never been a static endeavor. As technologies, markets and customers change, so has the best way to approach marketing. These days, marketing…
If you didn’t conduct a review of your business’ performance at the end of your second or third quarter, now is the best time to…
New business owners may care deeply about customer happiness, but many live in fear of customer unhappiness. That fear is founded: Customers not only have…
There was a time when word of mouth was the best way to spread the buzz surrounding a service or a product to potential customers.…
Working with a vendor offers certain advantages to a business. For example, ordering becomes a simple process and overall efficiency is improved. In most cases,…