When filing for trademark, people often wonder whether to apply for a logo or word mark. Word marks typically are selected when the mark only consists of words, letters or numbers without any claim to the particular design, font, style, size or color of the mark. A design or logo is selected when there is a stylized design that is used to identify the goods or services. The design or logo may appear by itself or with words, letters or numbers.
As CEO of MyCorporation, Deborah Sweeney is an advocate for protecting personal and business assets for business owners and entrepreneurs. With extensive experience in the field of corporate and intellectual property law, Deborah provides insightful commentary on the benefits of incorporation and trademark registration. Deborah attended Pepperdine University School of Law, and has served as an adjunct professor at the University of West Los Angeles and San Fernando School of Law in corporate and intellectual property law. Ms. Sweeney is also well-recognized for her written work online as a contributing writer with some of the top business and entrepreneurial blogging sites including Forbes, Business Insider, SCORE, and Fox Business, among others.