We’re bringing back some of our favorite guest bloggers today – the team at MycroBurst! Their director of communications Michelle Lewis is sharing some of the styles of the summertime logos that the team is crafting for businesses all throughout the country – and how you can get the look for your company!
Greetings from rainy England! We’re supposed to get a month’s worth of rain in the next 24 hours, and there are flood warnings all over the country. But since it’s sunny and hot all over the U.S. – some would say too hot! 107 degrees in St. Louis, yikes! – I’m not going to let the gloomy British forecast dampen my enthusiasm for creating business logos, perfect for the summertime season!
Here at MycroBurst we provide services to empower small businesses in a reliable and affordable manner and serve as a crowdsourcing platform for graphics and logo design, which provides an affordable way for businesses to brand themselves with logos, websites, stationery, banners, T shirts – you name it, our 30,000+ designers can conjure it up!
What’s been on the agenda for businesses this summer? Check out what companies everywhere from Chicago to Tennessee are rocking in logo creations!
First up is Kuchie’s on the Water in East Peoria, Illinois. This restaurant asked our designers for a fun water theme, and said it was ok to be a bit naughty (and thus their slogan!).
The winning designer submitted a colorful cartoonish logo that includes a parrot and a mermaid holding an orange fruity drink. Now I know that palm trees don’t grow in Illinois, that’s not the point – this logo conveys the message that this restaurant is all about having a good time in the warm weather, so can’t you picture yourself at Kuchie’s having a daiquiri?
Our designers also worked on a logo for Chicago-based Gelato Greco, which is a family-owned shop that sells handcrafted Italian gelato, sorbet and gourmet sweet and savory crepes. Some designers took the shop’s name literally and submitted Greek-inspired logos, but the savvy shop owner chose a funky and colorful swirly logo in pink, purple and green. If I was pounding the hot streets of Chicago, this logo would definitely draw me through the door for a creamy cone of gelato.
And finally, what embodies summer more than a kids’ camp? Camp Wesley Woods in the community in eastern Tennessee is an outreach program that takes free summer camp experiences to economically disadvantaged kids in rural and urban communities. They operate in city parks and at churches, and are owned by the United Methodist Church, so they wanted the cross and flame within their logo. Good for the folks at Wesley Woods, who helped 600 kids last year – everybody deserves a bit of summer fun!
Michelle Lewis is director of communications at Mycroburst, who are based in Langhorne, PA, even though she’s stuck carrying an umbrella in Saffron Walden, England.