As of last year, 72% of all internet users are now active on social media. Though, if you’re taking full advantage of each and every social platform you can get your hands on, , it can become difficult to monitor and stay on top of your entire social presence.
If you’re feeling overwhelmed keeping all of your social channels up-to-date, these 8 social tools may be able to help you out:
This tool is designed to take advantage of location-based marketing, which is hailed to be the next big thing in social media marketing. It helps establishments such as hotels, restaurants, and stores to discover leads in the area and help them engage with these customers.
An address and business name are the information you need to aggregate all the social media posts in a specific area. From these posts, you can search more mentions of your business or brand on status updates, videos, and photos. This allows you to check on what these customers think about your business through experience-based feedback.
This is a hashtag search platform that allows users to search for the most popular hashtags from status updates, tweets, and other types of posts on Facebook, Twitter, Pinterest, and Instagram. Combing through all those hashtags is easy using the tool’s user-friendly interface by filtering and organizing hashtag searches.
This tool is used for finding social media content that you can share with your audience. You can subscribe to RSS feeds or search for fresh content related to a specific topic.
Live events are great places to maximize social media engagement. Hashtags are often used for live events but it comes with its own set of woes, misspellings being one of them. Livecube is effective not only in gathering tweets, ideas, and connections related to live events but it’s also great in making the audience participate by giving out rewards, which include points, badges, and actual prizes for those who take the effort to contribute. The tool also sports other event management tools such as analytics, logistics management, and speaker scheduling.
5. Custard Media
No marketer can deny the power of viral videos as a social media strategy. Custard Media is the tool that can help you create videos and make them go viral. The tool is designed to manage social media marketing campaigns not only on the usual platforms (Facebook, Google+, and Twitter) but also on content distribution networks like YouTube, Reddit, and Pinterest. If you have the budget for paid ads, Custard Media also offers SEO and PPC advertising, as well as other services such as social bookmarking, follower engagement, and updating social media channels.
6. Emotional Marketing Headline Analyzer
Marketers are falling all over themselves to produce emotional marketing materials that will allow them to speak directly to audiences. Capitalizing on emotions is nothing new but it’s a lot easier to achieve now, thanks to social media. One of the ways to go about this is to create emotional headlines for copies in order to grab the attention of readers.
The emotional value of headlines can be calculated with the help of tools such as the Emotional Marketing Headline Analyzer. It tests variations of your headline so you can decide which emotion you want to produce from your reader, which could be intellectual, empathetic, or spiritual.
If hiring an in-house copywriter is not an option yet, you can create competitive social media content with the help of SnapRetail. You can get access to a library of ready-to-use content for social media. This eliminates the problem of creating eye-catching posts and you can easily schedule content updates by using a calendar interface. There’s also an app available if you want to put photos in your posts.
8. Foundation by ZURB
Since a lot of users nowadays browse the internet using their hand-held devices (71% of users access social media from a mobile devices) marketers should make sure that their websites are responsive and can adapt well when opened in mobile devices. This consumer behavior is here to stay, which makes web-design that is responsive and adaptive a must among designers and developers. Creating a web design that caters to mobile-first standards is not easy, though, but it can be managed well with the help of tools like Foundation by ZURB.
This open source project lets you play with different complexities to cater to screen size and device capability. It’s a big step away from just squeezing in traditional web designs to fit into smaller screens. This tool’s UI components can make it easier for you to make prototypes of any interface you can think of.
Anna Rodriguez is a manager and a passionate writer. She also has varied background in real estate brokerage, investing, online marketing and social media management. She owns Homey Guide Blog. Follow her at @annrodriguez021