Why do customer testimonials matter? A business’ credibility is key to building its customer base and improving long-term relationships with buyers. Positive customer testimonials allow…
What is a marketing plan? A marketing plan outlines the steps to take to get potential customers to purchase your startup’s services and/or products. This…
What is a flexible workforce? This is a concept that businesses are embracing across the globe. Flexible working provides a myriad of benefits to employers,…
The 2021 holiday shopping season is shaping up to be unlike most in recent memory. Amid the ongoing COVID-19 pandemic, it is critical to support…
One of the most popular ways to self-fund a small business is to bootstrap the business. Essentially, bootstrapping means using your own money to pay…
You may have heard the term ISO before. Perhaps you see a business displaying their certificates proudly on the wall. Or you may glimpse an…
The number of new startups is growing rapidly around the world. An estimated 305 million startups are created each year. Some start in small countries…
Saving money is essential to start a small business. Having sufficient finances helps ensure a startup’s long-term viability and success. However, if you plan to…
You create a product or service and start your own business. Then, you begin making money and earning a steady revenue. Now, it’s time to…
Creating a business logo is an exciting moment in a startup’s lifecycle. Your logo acts as the visual ambassador of your brand. Customers will be…