Social media is one of the biggest topics in business. It seems like every day you’ve got someone saying that TikTok was the reason their…
When a customer purchases a product or invests in an offering, they generally do so because they plan to use it to meet a need.…
Marketing trends come and go, but one that looks set to stay is partnership marketing. Presented in a variety of formats, with different types of…
71% of marketers believe that brand ambassadors are the most effective form of influencer marketing. Ambassador programs are increasingly popular among businesses to generate interest…
What is a marketing plan? A marketing plan outlines the steps to take to get potential customers to purchase your startup’s services and/or products. This…
Social media influencers are taking the world by storm. With 1.074 billion active monthly users on Instagram alone, influencers provide entertainment, education, and suggestions to…
Whether you are starting a tech company, selling homemade candles as a side hustle, or launching a book subscription service, one key factor to getting…
It takes many moving parts to start a business. Often, entrepreneurs new to the experience may feel there is much to be done. What should…
Have you ever thought about the music that plays inside a restaurant or during an exercise class? Or perhaps music playing amid COVID-19 as people…
Every business owner grapples with how to best promote a business and get more customers. The struggle is real. As our world continues to become…